Strategies for TikTok marketing: Draft storage

Content is king in the field of TikTok marketing. But many users make a crucial mistake: they immediately upload their videos after recording them. However, this approach can lead to not fully utilizing the potential of your content. Instead, you should take the opportunity to first save your videos as drafts. This way, you not only have the chance to optimize your content, but also choose the best time for publication.

Key Insights

• Save content as drafts first to optimize it.
• Publication should be well-timed, depending on the activity of your target audience.
• Efficiently use the platform's features to post regularly and strategically.

Step-by-Step Guide

Step 1: Utilize optimal recording times

Before you start recording your videos, think about when you have time for it. Use time slots where you can work undisturbed to record multiple videos in a row. Often, a Saturday evening or a similar period is ideal. If you know for sure that you will be busy in the coming days, dedicate some hours at that time and use the peace to create creative content.

Step 2: Save videos as drafts

Instead of uploading your videos immediately, save them as drafts. This gives you the opportunity to edit or improve your material later. For example, you could save multiple videos you record in a day as drafts. This means that within 30 days, you could post a video every day, depending on occasional updates to your content.

Step 3: Edit and refine content

You want to ensure that your videos are well-designed before publishing them. This includes adding an engaging description, setting keywords, and possibly tagging friends or relevant accounts. Utilize the platform's advantages to make your video visually appealing.

Step 4: Plan publication time

You may want to publish your video at a time when your target audience is most active. To find this out, use the platform's analytics function. This allows you to precisely analyze your target audience to know when the best times for your posts are. You could even plan multiple videos for the future so that you have content ready even on busy days.

Step 5: Strategically plan posts

You can plan content weeks in advance. This gives you the flexibility to stay active even on bad days or busy times without having to create new content. You can plan out multiple videos for the week or in a month and choose the optimal times for interacting with your community.

Summary

In this guide, you have learned how important it is to first save your TikTok content as drafts. This not only allows you to meticulously revise your videos but also strategically plan their publication. By posting your content purposefully and at the right times, you can increase the reach of your videos and attract a more engaged audience.