Use Quora statistics for digital marketing

If you want to use Quora for your digital marketing, it is crucial to understand and evaluate the statistics of the platform. In this guide, you will learn how to effectively interpret the statistics and use them for your own marketing strategies.

Main Insights

• The number of views is crucial for evaluating the success of your Quora activities.
• It is advisable to track accompanying links to better assess the click-through rate.
• Good answers to interesting questions generate higher reach.
• Choosing the right topics and keywords is crucial for your success.

Step-by-Step Guide to Analyzing Your Quora Statistics

Step 1: Accessing Your Statistics

To review your Quora statistics, navigate to your profile and click on the Statistics tab. Here you will get an overview of your activities in the last 30 days.

Step 2: Analyzing the Views

The statistics show you the total number of views for your posts. This number is crucial to see how many people are interacting with your content. Note that interactive statistics like likes and shares are less relevant than the view counts.

Step 3: Tracking Your Link Clicks

If you use external links (e.g. to your Youtube channel) in your answers, you should use a tool like Bitly to track the clicks. This way, you can better understand how many of the views actually lead to a visit to your site.

Step 4: Importance of Click-Through Rate

With the collected data, you can calculate a click-through rate. For example, if you have 2500 views and 200 clicks on your Youtube link in a month, this results in a click-through rate of 8%. This is an important metric to evaluate the success of your content.

Step 5: Optimizing Your Answers

To increase your view counts, it is important to provide high-quality answers. Focus on addressing interesting and relevant topics, as these usually generate more views.

Step 6: Choosing the Right Questions

To reach an even larger audience, choose questions that are emotionally engaging. Select topics that are trending or pique users' interest.

Step 7: Linking to Relevant Contacts

Make sure to direct your questions and answers to the right people. On Quora, you can select up to 25 people who are familiar with your topic and may respond to it.

Step 8: Regular Engagements

Engage regularly by asking and answering daily or weekly questions. Time invested in Quora can bring extensive reach and interaction if you make the effort to be active regularly.

Step 9: Networking with Relevant Salons

If you post content that is also relevant to specific target groups, such as salons or special interest groups, you increase your chances of getting more views and interactions. Segmenting your content by interests and target groups can also be helpful.

Step 10: Continuous Monitoring of Statistics

Regularly monitor your statistics. Even small changes in view counts can provide important insights into your content. If you see room for improvement, do not hesitate to adjust your strategy.

Summary

To optimize digital marketing through Quora, it is crucial to regularly evaluate the statistics and align your strategy accordingly. Actively use the platform to ask questions and provide high-quality answers. Engage with the community and conduct your analysis with a clear plan in mind.