Advertisers know that the attention of customers is often short-lived. Therefore, it is all the more important to create appealing and error-free advertisements. An excellent way to do this is through the Instant Experience. This feature transforms your ad into an engaging user experience that loads without delays. Here you will learn how to easily add an Instant Experience to showcase your products or services optimally.
Main Insights
- The Instant Experience allows you to create a complete user experience with photos, videos, and text.
- You can use pre-made templates or design your own user experience.
- Instant Experiences preload and ensure that content is quickly available even with slow internet connections.
Step-by-Step Guide
Step 1: Open the Ad Area
Navigate to the advanced advertising settings in your Facebook Ad Manager. Make sure you're in the Ads Manager interface and scroll down to the option that allows you to add an Instant Experience.
Step 2: Choose the Type of Instant Experience
You have various options to choose from, such as "Customer Acquisition," "Storytelling," or "Sell Products without a Catalog." If you want to create your own template, you can do so by clicking on the option "Create Custom Instant Experience."
Step 3: Use a Template
To simplify the creation process, choose the "Sell Products without a Catalog" template. This allows you to create a novel advertisement that stands out from conventional ads.
Step 4: Define Your Destination URL
Here, you provide a URL to which users will be redirected when they click on one of your products. This could be the URL to your online store or a specific offer page.
Step 5: Add Compelling Text
You can insert compelling text above your ad. An effective message could be: "50% off all products – only until next week!" This text will be prominently displayed above the product tiles.
Step 6: Create Product Tiles
Now, you assemble your product tiles. You have the option to add up to four different tiles for products. Each product can be equipped with an image, a description, and a price. Start with the first tile and upload a corresponding image that fits your product well.
Step 7: Add the Additional Tiles
Once you've configured the first tile, you can proceed with the additional tiles. Replace the image and adjust the title and price of each additional product. Ensure each tile remains attractive and contains relevant information.
Step 8: Include a Call-to-Action Button
To encourage user interaction, add a call-to-action button, such as "Click here." This makes it easier for users to reach your website or a special offer.
Step 9: Save and Publish Your Instant Experience
Once you're satisfied with your design and content, save your settings and click "Finish." Your Instant Experience will now be created and ready for publishing when you are.
Step 10: Test Your Ad
Before publishing your final ad, test it on different devices. This helps ensure that everything works smoothly and looks as desired.
Summary
Creating an Instant Experience is easier than you think. By selecting a template and customizing the content, you can create a captivating ad that draws your customers to your shop or entire offerings. Maintain user focus and work with compelling texts and designs to achieve the best results.
