You want to duplicate and customize an existing advertisement to test different target groups or change the content? That is an excellent decision, as it allows you to maximize the efficiency of your ads. In this guide, I will show you in detail how to copy and edit an advertisement. The process is simple and will help you achieve better results from your campaigns.
Key Takeaways
- Duplicating ads allows you to test different target groups or content.
- You can create a new campaign consisting of a duplicated ad without losing existing interactions.
- Adjustments to the target group and content can be made immediately after duplication.
Step-by-Step Guide
Step 1: Selecting the Advertisement
To duplicate an advertisement, open your Ad Manager and find the ad you want to copy. In my example, we are using an ad that was created in a previous lesson.
Step 2: Duplicating the Advertisement
Check the box next to the ad you want to copy. You will find a button to duplicate the ad. Click on "Duplicate".
Step 3: Selecting the Campaign
You will now be asked whether you want to place the duplicated ad in an existing campaign or in a new campaign. For this guide, choose to create a new campaign. Give your campaign a name if desired.
Step 4: Settings and Publishing
Once you have created the duplicated ad, you can adjust all relevant data, such as budget, bidding strategy, and timeframe. If you want to use the same settings as in the original ad, you can leave them unchanged.
Step 5: Adjusting Targeting
It's now time to edit the target group. Click on "Edit" and adjust the demographic data according to your preferences. For example, do you want to achieve a larger geographical reach and cover all of Germany instead of just Berlin? This is where you can make that change.
Step 6: Publishing the New Ad
Once all settings have been made to your liking, click "Publish" to make the new ad live. After clicking, you will immediately see that the ad has been published, and you can now compare the performance of both ads.
Step 7: Analyzing Results
After publication, you should monitor the results of both ads. Analyze which of the two ads has better performance data. This way, you can gain valuable insights about your target audience and adjust your future ads accordingly.
Step 8: Editing, Duplicating, or Deleting Ads
If you want to make adjustments to one of your ads in the future, simply click "Edit". If you want to create additional duplicates or delete an existing ad, you will also find the respective options in the menu.
Step 9: Campaign Management and Clear Data Overview
Be sure to keep an eye on the overarching campaign as well. There you can see how many ads are active and track important statistics on reach and interactions. This will help you maintain a clear overview of all ongoing campaigns.
Summary
Duplicating and editing ads is a simple and effective way to optimize your marketing strategy. By testing different content and target groups, you can find out what works best for your business. Follow the steps mentioned to make your ads more effective and achieve better results.
Frequently Asked Questions
How do I duplicate an ad?Check the box next to the desired ad and click the "Duplicate" button.
Can I change the target audience on a duplicated ad?Yes, you can adjust the target audience after duplicating by clicking on "Edit".
What happens to the interactions of the original ad?The interactions of the original ad remain unchanged; the duplicated ad is independent.
Do I need to create a new campaign when duplicating an ad?Not necessarily; you can also place it in an existing campaign if desired.
How do I compare the performance of two ads?Analyze the results of both ads after publication to determine which one performs better.
