Multilingual Facebook ads for optimal customer acquisition

Customer acquisition on the internet requires targeted addressing of your target audience. To achieve this, the multilingualism of your advertisements is of great importance. Potential customers who speak different languages should not only have the opportunity to understand your content, but also feel personally addressed. In this guide, I will show you how to create and display Facebook advertisements in different languages.

Main Insights

• You can create your advertisements for Facebook and Instagram in up to 48 languages.
• By entering content in multiple languages, you reach a wider audience.
• Translation tools can help you generate precise translations, ensuring that your messages are clear and understandable.

Step-by-Step Guide

First, you need a Facebook account and access to Ads Manager to be able to publish advertisements. If you have already created an ad, you can apply the following steps.

Start by setting the language settings of your advertisement. Simply click on "Add Language," you will find the option in the ad settings. By selecting this feature, you can implement multiple languages simultaneously, ensuring that your ad is published not only in a standard language but also in other languages.

In the next step, you will be asked to select the standard language. For example, you could choose German by entering "German." This is important because all content should be available at least in this language. Below the standard language, you have the option to add more languages. Make use of this option by, for example, adding English. This way, you ensure that English-speaking users can also see your ad.

Now that you have selected the languages, you need to ensure that your advertisement in the respective languages has the right content. Start with the headline and main text in your standard language. If, for example, you have created "Get a 50g chocolate completely free" (German), then make sure this remains logical for other languages as well.

Now we add the English translation. Ensure that the text is formulated in a way that is understandable to the reader. An example for the headline could be "Free Chocolate." Make sure all elements are correctly indicated so that the ad functions smoothly as well.

It may happen that you do not master all languages perfectly. In this case, it makes sense to use a translation tool. Tools like Google Translate can help keep your content as close as possible to the desired meaning. You can find tips and tricks online on how to use these tools if you find it difficult to translate a language.

To ensure the quality of your translations, it is advisable to ask one or more friends who are proficient in the respective language to avoid misunderstandings. Alternatively, you can search for freelance service providers on platforms like Upwork or Fiverr to obtain professional help.

Once you are satisfied with the translations for all the required languages, you can save the ad. Simply click "Save." Now you are ready to show the ad to both English and German language users. Your advertisement will now be presented to users who have specified their language as German or English.

Before the final upload, you can check everything again. Make sure all texts and images are correct and the ad looks as desired. After you have reviewed everything, click "Confirm" to publish the ad. Depending on Facebook's policies, it may take some time for the ad to be approved.

Summary

Creating multilingual advertisements is an effective way to reach a broader audience. By providing the content of your ads in multiple languages, the chances of successful customer acquisition increase significantly. Be sure to use translation tools or professional translators to minimize misunderstandings.