Instagram is very popular as a platform for advertising. However, the key to effectively running Instagram ads lies in using the Facebook Ads Manager correctly. In this guide, you will learn how to create and publish ads on Instagram step by step.
Main Takeaways
- Advertising on Instagram requires the use of the Facebook Ads Manager.
- You can run different types of ads that are specifically tailored for Instagram.
- Proper setup and linking to your Instagram account are crucial for the success of your campaign.
Step-by-Step Guide
Step 1: Accessing the Facebook Ads Manager
To run Instagram ads, you first need to access the Ads Manager on Facebook. Click on the small plus sign at the top and select "Ad."
Step 2: Choosing the Ad
In the Ads Manager, you can choose from various options. Remember that some types of ads, such as Interaction ads for Facebook Pages, cannot be run on Instagram. However, you can provide ads for Traffic, Video Views, or Messages.
Step 3: Setting the Ad Objective
If you want to set up a Traffic ad, name it accordingly, for example, "Traffic Instagram Number 1." Now you have the option to set a daily budget. You can choose a budget of 10 euros per day, for example.
Step 4: Defining the Target Audience
Scroll down the settings to define your target audience. For example, target Germany and select an age group between 20 and 40 years. Here you also have the option to define gender and detailed targeting, such as interests in chocolate.
Step 5: Ad Placement
In the next step, you can set the placements. To ensure that your ad is only shown on Instagram, select manual placements and deselect Facebook. The options left will be Instagram Feed, Instagram Stories, and Instagram Explore.
Step 6: Adding Instagram Account
Now comes a crucial step: you need to link your Instagram account to the Ads Manager. Click on "Add Instagram Account." You can either create a new account or add an existing one. Enter the required data and confirm the connection.
Step 7: Adding Media
Now it's time to select the image for your ad. Choose an image that fits the theme of your ad, such as chocolate in this example. Click on "Add Media" and select the corresponding image from your library.
Step 8: Creating Ad Text
Write the text for your ad. For example, you could highlight a special offer: "Get a free chocolate bar now!" Then, insert the link to your website where the offer is promoted.
Step 9: Adding Call-to-Action
Choose a Call-to-Action button, such as "Claim Offer" or "Shop Now." This button allows users to directly access your offer.
Step 10: Confirm and Publish
Once all settings are completed, click on "Confirm" to submit your ad for review to Facebook. Wait a few minutes for Facebook to approve your ad so you can start the promotion.
Summary
You have now learned how to step by step create an advertisement on Instagram. The central task is to efficiently use your Facebook Ads Manager and choose the right target audience to successfully place ads on Instagram.
Frequently Asked Questions
How can I define my target audience?You can filter the target audience in the Ads Manager by gender, age, location, and interests.
What happens if I don't have an Instagram account?You can create a new Instagram account in the Ads Manager or add an existing one.
What types of ads can I run on Instagram?You can run traffic ads, video views, message ads, and more.
Why do I need to connect my Instagram account with Facebook?The connection allows users to directly access your Instagram profile, improving the user experience.
What should I consider when creating my ad?Make sure to use engaging images and a clear call-to-action to promote interaction.
