Successfully launching digital products with effective flow

Marketing digital products can be a challenging task, especially when it comes to engaging customers over an extended period of time. A smart approach is to initially offer potential buyers valuable content for free and then gradually lead them towards a purchase. In this guide, I will show you how you can effectively launch a digital product using a structured flow and targeted delays. Use the steps described here as a basis for your own customer acquisition strategy.

Key Insights

A thoughtful flow can help you attract potential customers by offering them valuable content for free. Using delays allows you to control the timing of communication and sustain the recipients' interest long-term.

Step-by-Step Guide

Step 1: Create a new Flow

To start your digital product launch, navigate to the Flows section in your software. Here you can create a new Flow. Click on "New Flow" and name it, for example, "Digital Product Flow." After entering the name, click "Create" to create the Flow.

Step 2: Text for the first message

Begin your Flow with an engaging message that piques the interest of your target audience. For example: "Would you like to receive the first three chapters of my new book for free here in the Messenger chat?" Add a button through which users can either agree or decline.

Step 3: Response to agreement

If the user clicks on "Yes," send them the first message with the first chapter of your book. For example: "Great, here is the first chapter of the book. Just click the link below to read it." Add another button with the link to the chapter.

Step 4: Texts for refusal

If the user clicks on "No," you should also respond. A simple message like "No problem" can be sufficient here.

Step 5: Add a Delay

Now is the time to insert a Smart Delay into your Flow. This delay allows you to send a new message after a certain time, here 7 days. Click on "Next Step" and select "Smart Delay." Set the delay to 7 days to send the second chapter.

Step 6: Message for the second chapter

After the delay, a new message should be sent introducing the second chapter. Write something like: "Here is the second chapter of the book. Click the link again to read it." Repeat adding the button with a link to the second chapter.

Step 7: Add another Delay

The next step will once again be a Smart Delay to send a third chapter in a week even after the second chapter. Set a delay of 7 days again and send the message.

Step 8: Add Third Message and Button

The message for the third chapter should be structured similarly to the previous ones. Inform the user again about the third chapter and fill your button with the link to this chapter.

Step 9: Appeal for Purchase Decision

After sending the third chapter, you can send a message after three more days directly asking the user to buy the entire book. For example, write: "I hope you enjoyed the first three chapters. If you would like to have the complete book, click on the link below." Add a button for the purchase or sales link.

Step 10: Final Check

Check your flow from beginning to end. Ensure that each message and link are set up correctly. Analyze the entire process and consider whether everything is clear and appealing to the potential customer.

Summary

In this guide, you have learned how to design a digital product flow that maintains contact with your potential customers over an extended period through targeted delays. By initially offering valuable content for free, you invite users to engage more deeply with your product before asking for a purchase decision.