Create effective LinkedIn advertisements

Creating a LinkedIn ad is an important skill for anyone looking to acquire customers online. In this guide, I'll show you the individual steps to design an effective ad on LinkedIn.

Main Insights

• The campaign name plays a central role in identifying your ad.
• The selection of the target audience significantly influences the reach and costs of your ad.
• Demographic features such as location, job title, and age groups can fundamentally impact the expansion or reduction of your target audience.
• Retargeting options help re-engage users who have shown interest.

Step-by-Step Guide to Creating a LinkedIn Ad

Step 1: Define Campaign Name

We start the process by defining a name for our campaign. Go to the respective input field and enter, for example, "Sample Campaign 1".

Step 2: Choose Ad Type

Choose the type of ad you wish to create. In this case, we opt for a "website visitor" ad. Click on the website visitor option and let yourself be inspired by the predicted results.

Step 3: Analyze Forecasts

On the right side, you will see the predicted results. It is important to consider the size of the target audience displayed to you with a budget of 650 to 900 euros. This gives you an idea of how many clicks you can expect.

Step 4: Enter Location

Now you need to define the location for your target audience. By default, Germany is selected, but you can also add more countries, such as Switzerland or Austria. Enter the respective countries in the search field to expand the target audience accordingly.

Step 5: Narrow Down Target Audience

In addition to countries, you can also select specific cities or even a combination of cities to further narrow down your target audience. Adapting the target audience helps you ideally reach only the people relevant to your product or service.

Step 6: Add Demographic Features

You also have the option to add demographic features like gender, age, or language skills. For example, if you only want to target men aged 25 to 34, select these demographic features and check the corresponding options.

Step 7: Select Job Titles

Another important element is choosing the job titles you want to target. You can specify specific roles such as "CEO" or "Assistant" to further refine your target audience. Be aware that the number of people in the target audience may fluctuate when selecting specific titles.

Step 8: Monitor Results

After making all the changes and adjustments, look at the updated numbers on the right side. Here you will see how your selection affects the predicted reach and costs of the campaign.

Step 9: Target Companies

If you wish, you can also target specific companies. For example, you could target all people working at a major company like Google. This targeting enables you to reach particularly relevant users.

Step 10: Utilize retargeting options

Finally, you can also consider retargeting options. If you already have data from previous interactions, you can address users who have already engaged with your website or product. This enhances your reach to a familiar target audience.

Summary

In this guide, you have learned how to effectively design a LinkedIn ad. From setting the campaign name to selecting the target audience to the retargeting options - each step is crucial to the success of your campaign.