Create carousel ads successfully on LinkedIn

Carousel ads are an excellent way to effectively showcase products or services on LinkedIn. They allow you to display multiple images or videos in a single ad, enabling potential customers to scroll through different offers. In this guide, you will learn how to create a carousel ad on LinkedIn step by step and how to leverage it to generate more engagement from your target audience.

Key Insights

• Engagement ads are ideal for increasing interaction.
• Precise targeting enhances the success of your campaign.
• A clear structure and attractive visual content are crucial for effective carousel ads.

Step-by-Step Guide to Creating Carousel Ads

Step 1: Create a Campaign

First, you need to create a new campaign in your LinkedIn ad network. Click on the "Create Campaign" button. You will then be redirected to a new page where you can choose the type of campaign.

Step 2: Select Engagement Ad

Next, choose the "Engagement" option. This type of ad aims to increase interactions with your content by using a new post for promotion or utilizing an existing post. Scroll down a bit and select the desired engagement format.

Step 3: Set Ad Location

Now you need to set the location for your ad. Enter Germany or, if desired, the entire DACH region (Germany, Austria, Switzerland) to reach a wider audience. This is done in the respective dropdown menu.

Step 4: Narrow Down Target Audience

Here you can further narrow down your target audience to ensure your ad reaches the right people. The filtering options help you select the relevant characteristics of your audience, such as demographic features, interests, or company sizes.

Step 5: Create Carousel Ad

Now it's time to create your carousel ad. Click on "Carousel Image Ad". You will now be redirected to a new section where you can enter the details for your carousel ad. Set a budget, for example, 10 euros, and define the ad timeframe, such as from today to tomorrow.

Step 6: Create the Ad

Now click on "Create New Ad". Here you can enter the name of your ad, for example, "Carousel Advertisement". Furthermore, a compelling introductory text is crucial. An example could be: "Buy our High Heels now with 70% off – only available for 24 hours!"

Step 7: Add URL

After entering the text, add the URL of the page you want to link to, such as "www.companyXYZ.com/shoeoffer". This URL should be the landing page for all elements in your carousel, or you can specify different target URLs for each element to offer more variations.

Step 8: Upload Images

Now get creative! Upload the images or videos for your carousel. Make sure the images are of high quality and align well with your product. The maximum number of images allowed in a carousel is ten. You can add a description and a URL to each image.

Step 9: Crop Images

If necessary, you can crop the uploaded images. Click on "Crop" and ensure the image is viewed in the best possible quality and optimal size. This is particularly important to enhance visual interest.

Step 10: Review and Create Ad

After you have entered all images, descriptions, and URLs and completed your carousel, go through the final check. Review all information and click on "Create". Your ad will now be created and is ready for publication.

Step 11: Launch Campaign

Now it's time to launch the campaign. Double-check the reach and all settings before clicking on "Launch Campaign". Your carousel ad is now live and will be shown to your target audience.

Summary

Creating carousel ads on LinkedIn is a strategic method to present products and services attractively to potential customers. By careful planning, engaging content, and precise targeting settings, you can significantly increase the effectiveness of your ads.