Effective YouTube advertising: Your first video advertiser

If you want to build a brand presence on the internet, there is no way around running ads. YouTube is one of the best platforms to reach your target audience, as it attracts millions of users worldwide. In this guide, I will show you how to efficiently set up your account and run your first video ad on YouTube. Let's get started!

Key Insights

• You need to have a Google account to run YouTube ads.
• Creating a YouTube ad involves several simple steps, from choosing the video to selecting the target audience.
• You can adjust your ad budget flexibly.

Step-by-Step Guide

1. Create a Google Account

If you do not have a Google account yet, this is the first step. Go to Google and follow the instructions to create a new account. Once your account is ready, sign in to YouTube.

2. Click on "Get Started Now"

After signing in, you will be prompted to click on the "Get Started Now" button. This will take you to the next step.

3. Create Your First Ad

You will now be redirected to a screen where you can create your first ad. Even if you may not want to run an ad yet, you will see how it all works.

4. Insert Video Link

To create an ad, you need a YouTube video. Visit the YouTube Creator Channel and copy the link of the video you want to promote. Then paste this link into the designated field.

5. Choose Ad Placement

Here you have two options for how you want your ad to be placed: either before other YouTube videos or as a thumbnail next to similar videos. Choose the option that suits you best.

6. Add Headline

Now add a headline for your ad. For example, this could be "Secure Your Account". This headline will help users recognize your video.

7. Include Description

In addition to the headline, you should also add a description. Here you can provide further information about your video. A short and concise description attracts more clicks.

8. Set Location

Click "Continue" and select the target region of your ad. You can enter, for example, the USA as the targeting country. The choice of region is crucial for the reach of your ad.

9. Define Language and Demographic Target Audience

Here you can define the language of your target audience. For example, you could choose English as the language. Then you can also set demographic data such as gender and age groups.

10. Define Customer Intent

Here the question arises: What do your customers intend to buy? You can keep the intent very general or select specific products. Consider carefully which option makes sense for your ad.

11. Set Budget

Now set your budget. You can specify a daily budget that is realistic for you. For example, say you want to spend 1 € per day.

12. Enter invoice details

Now you will be asked to enter your invoice details. These details are important to book your ad. Click on "Submit" to complete this step.

13. Activate advertisement

After successfully completing all steps, you can switch to Google Ads to manage and optimize your ads.

Summary

With this guide, you are well prepared to launch your first video ad on YouTube. By following the right steps and keeping your target audience in mind, you will be able to effectively market your brand.