Create search advertisement

Search engine advertising can be a powerful way to increase the visibility of your website and generate targeted traffic. In this guide, you will learn how to create a Search ad that appears exactly where potential customers are searching for your products or services. Let's get started with the key insights.

Key Insights

• A Search ad appears above the search results for search queries.
• You can choose various ad formats, including Display and Shopping ads.
• Selecting specific keywords and targeting settings for audience engagement is crucial.
• Ensure that the webpage you are linking to is secure and user-friendly.

Step-by-Step Guide

To successfully create a Search ad, follow these steps. Each step is accompanied by a screenshot variable to illustrate the guide.

Step 1: Selecting the Ad Type

First, choose the type of ad you want to create. For our first campaign, we'll start with an ad for Website Traffic. Click on "Website Traffic" and select "Search" as the ad type. This means your ad will appear directly above the search results when someone searches for a relevant term.

Step 2: Entering the Company Website

In the next step, enter your company website. This URL should be secure, so start with "https://". For this example, your website could look like: www.companyxyz.com. If you wish, you can also activate tracking options to measure future conversion data, but it is not mandatory for the first step.

Step 3: Setting up the Campaign

Next, name your campaign, for example, "Website Traffic Search 1" and choose the networks where you want your ad to appear. Here, you can choose between the Search Network and the Display Network. The Search Network means your ad will show up in search queries, while the Display Network shows your ad on other websites.

Step 4: Location Targeting

Now we determine in which geographical regions your ad will be displayed. You can select countries like Germany or the USA. Here, you can add or remove different locations to further narrow down your target audience.

Step 5: Creating Audiences

Here, you can define specific audiences based on interests or locations. For instance, if you want to target people interested in your product, you can add keywords or interests like "food" or "finance." This allows you to advertise more effectively and reach the right individuals.

Step 6: Setting Budget and Bidding Strategy

Now it's time to set your budget. You can specify a daily budget of, for example, 1 Euro. Additionally, decide whether you want to focus on clicks, conversions, or conversion value. This helps manage your advertising budget efficiently.

Step 7: Creating Ad Group

Now it's time to create your ad group. Give this group a name and add relevant keywords for which the ad should be displayed. This ensures that your ad only appears for matching search queries.

Step 8: Creating the Ad

In this step, you create the actual ad. Here you can add different headlines that highlight the promoted product or service. For example, you could start with "Buy our new Ebook." Additionally, you can add up to two display URLs to help make the ad visually appealing.

Step 9: Add Description

Now you add a meaningful description. Make sure the description conveys the benefits of your product and includes a clear call to action. Sentences like "Get your eBook for free now" could be formulated this way.

Step 10: Review and Publish

Before publishing the ad, review all entered information to ensure everything is correct. Then click on "Save and Continue." Your ad will now be created, but you can adjust or pause it anytime if you want to make changes.

Summary

Creating a search ad is a structured process that requires attention to choosing the right keywords, addressing the target audience, and designing the ad itself. By following these steps, you can ensure that your ads achieve the desired effect and make your business more visible.