Successful YouTube strategies for customer acquisition

Customer acquisition has never been easier and at the same time so complex. The key to successful acquisition via YouTube lies in understanding the underlying algorithm. By familiarizing yourself with the YouTube algorithm and optimizing your videos accordingly, you can increase click-through rates and reach your target audience more effectively. In this guide you will learn practically everything you need to know about the YouTube algorithm and how to structure your videos so that they are clicked on more often in the long term.

Main Takeaways

• The YouTube algorithm favors longer videos (over 10 minutes).
• The Click-Through-Rate (CTR) is crucial for a video's success.
• Promoting and sharing your videos increases their reach.
• A backlink from educational institutions (EDU websites) enhances credibility and visibility.
• Subjective factors also influence video views.

Producing Longer Videos

One of the most effective strategies to optimize your videos is to make them longer than 10 minutes. YouTube's algorithm prefers longer content. For example, if you only create a 2-minute video, this limits your reach. Instead, you should aim to produce informative and interesting videos that are at least 10 minutes long to be better positioned in the algorithm.

Longer videos not only attract more clicks, they also ensure that viewers stay longer on your channel. This increases the chances of your videos being recommended by YouTube.

Linking Videos

If you cannot produce 10-minute videos, it is advisable to combine shorter videos. For example, you can edit three 3-minute videos into a cohesive 10-minute video. This ensures that you reach the required video length and improves the viewer experience at the same time.

The goal is to provide cohesive and informative content that encourages viewers to learn more about the topic.

Production Quality Compared to Competitors

You should always keep an eye on your competitors' videos. It is crucial to offer content that is not only longer but also provides added value in terms of content. If your videos are of higher quality, this will help divert the audience from your competitors.

However, it is important not to produce content solely based on length. The usefulness and quality of the content should always be a top priority.

Using Content from Existing Courses

One easily actionable strategy is to promote content from free courses or bootcamps. These courses are often in demand and attract an audience interested in learning content. If you already have courses, you can present key points on YouTube.

If you do not have existing courses, you can still label longer videos as "courses" or "bootcamps." This will attract additional clicks.

Optimizing Click-Through-Rate (CTR)

The Click-Through-Rate is a key factor in how successful your video is. You should do everything in your power to keep this rate high or increase it. Analyze which videos in your niche achieve the best results, and examine their titles, thumbnails, and meta descriptions.

By adjusting these variables, you can encourage your viewers to click on your videos instead of selecting content preferred by competitors.

Increasing Reach through Sharing

Every share of your video on social media or other platforms significantly increases your reach. Encourage your viewers to share your video to reach a larger audience. YouTube tracks such external views and views them as a positive signal, which can lead to your videos being displayed more frequently.

High reach is particularly important in acquiring new customers, as it enhances the visibility of your brand and information.

Utilizing References from EDU Websites

If your videos are linked on EDU websites, this will greatly benefit your visibility. Such links are considered credible by YouTube and can significantly increase your reach, especially if they come from a highly respected educational institution.

Develop strategies to link your content with academic institutions or credible educational resources to increase the likelihood of getting backlinks.

Do not overlook subjective factors

Finally, it is important to emphasize that not all factors influencing the success of your videos are under your control. Different target audiences have different preferences and expectations. Do not be discouraged if some videos have below-average view counts.

Sometimes, external factors such as time of day or market situation are crucial for the reception of your content.

Summary

Essentially, you now have the tools and tricks at hand to master the YouTube algorithm. By taking the time to create relevant content and implement the strategies mentioned above, you can significantly increase your video views and therefore your customer acquisition.