Add keywords to your YouTube channel

In this tutorial, you will learn how to deliberately add keywords to your YouTube channel to increase your visibility and attract high-quality advertisers. Keywords are essential elements that not only define your channel profile but also improve the discoverability of your content.

Main Insights

• Using keywords describes the content of your channel and makes it easier for YouTube to match it with the right advertisers.
• It is advantageous to choose keywords that accurately represent your topic in order to engage the target audience.
• Adding keywords has an impact on both the monetization possibilities and the reach of your videos.

Step-by-Step Guide

First, it is important to make the correct settings in your YouTube Studio.

Go to the settings of your channel. You can typically find these both at the bottom left of the YouTube Studio and at the top right. It may vary slightly depending on the version you are using. Once you are in your YouTube Studio, look for the settings.

Click on the "Channel" area. There you will find different options to help you manage your channel. Make sure to select the section for "Basic Info" or "General Information".

Within the General Information section, you will find the field for "Keywords". Here, you can enter relevant terms that characterize your channel. It is important that these keywords are well chosen, as they significantly determine in what context your channel will be presented.

Think carefully about the topics your channel covers. For example, if you produce content on cooking, making money, finance, or marketing, you should use the corresponding keywords. YouTube deduces that your channel belongs to a specific theme, which helps in attracting suitable advertisers.

For instance, if you run a channel about marketing, YouTube will look for advertisers interested in promoting marketing content. Declaring your channel in this way increases the likelihood that your videos will be suggested to potential viewers searching for such content.

Adding keywords is not only important for advertisers but also influences your reach. The keywords you input help YouTube categorize your videos correctly. If your channel is categorized as a marketing channel, it will be more likely shown to viewers looking for marketing videos.

Don't forget to specify your country as well. This can help improve the visibility of your channel, especially if you are targeting a specific geographical audience. After entering all the information, click on the "Save" button in the lower right corner to save your changes.

That's it! You have successfully added keywords to your YouTube channel, taking an important step towards better visibility and potential monetization benefits.

Thank you for taking the time to watch this video. I hope to see you again in the next video!

Summary

Adding keywords to your YouTube channel is a crucial step towards improving your reach and attracting advertisers. By choosing precise keywords, you can increase the discoverability of your content and position yourself better in the relevant field.