Create sponsored post advertising effectively

You are looking for an innovative way to reach your customers via Messenger? Sponsored messages are an excellent option to connect with potential leads and effectively promote your offers. In this guide, you will learn step by step how to create an ad in the form of a sponsored message.

Key Insights

• Sponsored messages are only sent to people who have already interacted with your page.
• The placement is exclusively in Messenger, creating a personalized communication experience.
• In addition to text, you can also add buttons and quick replies to encourage interactions.
• Having sufficient reach is crucial – plan an appropriate budget for your campaign.

Step 1: Create an Ad in Ads Manager

To create a sponsored message, open the Facebook Ads Manager. Click on the plus icon to create a new ad. Choose the option "Message Ad" to start designing your ad.

Step 2: Set Budget and Schedule

Set your daily budget. In this example, we are setting a budget of 10€ per day. Click "Continue" to proceed to the next step.

Step 3: Select Ad Option

Here you have the option to choose between "Click to Messenger" and "sponsored messages". In our case, we select the "sponsored messages" option.

Step 4: Choose the Facebook Page

It is important to select a Facebook page that already has many followers. Since this type of ad is only sent to users who have already interacted with your page, make sure you choose a suitable page.

Step 5: Define Your Target Audience

Now you can define your target audience. Make sure to set relevant demographics, such as location and age group. For example, you could target people in Germany aged 30 to 40, and also choose specific interests like "gummy bears".

Step 6: Ad Placement

Select manual placement in Messenger. There is no longer automatic placement for sponsored messages; they are displayed exclusively in Messenger.

Step 7: Create a Schedule

Set the timeframe for running the ad. For example, you could specify that the ad will run for seven days. A tip is to budget at least 200€ for the campaign to achieve realistic test results.

Step 8: Create Message Template

Now proceed to creating the message template. Here, you can write the text for your sponsored message. Start with a greeting text and an engaging introduction. For example: "Hello, I hope you're doing well!"

Step 9: Add Personalization and Call-to-Action

You can use personal salutations, e.g., insert the Firstname variable. Enhance your message with a special offer, such as a discount. Then add a button to direct users to your website. The button could say "Visit Website".

Step 10: Confirm the Ad

Once all parameters of your sponsored message are set, simply click on "Confirm" to activate the ad. Your sponsored message will now be sent to users who have already interacted with your page.

Summary

This guide has shown you how to successfully create sponsored message advertisements. Remember to define your target audience well and budget a sufficient amount to achieve maximum reach and results. Experiment with your content to increase engagement rates and attract more customers.