Create carousel ads on Instagram correctly

Running advertisements on Instagram offers you an exciting way to showcase your products or services to a broad audience. In particular, carousel ads are an effective format to present multiple products in a single ad and increase interaction. In this guide, I show you, step by step, how to create and optimize a carousel ad on Instagram to achieve the best results.

Key Insights

• Carousel ads allow you to display multiple products and use different links.
• The size of the target audience, budget, and placement are crucial for the success of your ad.
• An appealing design of the tiles and targeted descriptions increase the click-through rate and interaction.

Step-by-Step Guide

Step 1: Creating the Ad

To start your carousel ad, open the Facebook Ads Manager first. Click on the small "plus" symbol at the top to create a new ad.

Step 2: Selecting the Objective

Click on "Ad" and choose the objective of your ad. In this case, select "Traffic" as you want to drive users to your website.

Step 3: Naming the Ad

Give your ad an appropriate name, for example, "Traffic Number 5". This will help you manage the ad more easily later on.

Step 4: Setting a Budget

Set your daily budget. An amount of 10 euros per day could be a good starting point. This will give you enough room to test the performance of your ad.

Step 5: Defining Target Audiences

Define your target audience. Add geographical locations like Germany, Austria, and Switzerland. Then you can set the age range to 20 to 40 and specify interests like "Candy".

Step 6: Ad Placement

Before you proceed, make sure the placements are set manually. Only show the ad on Instagram to achieve a focused reach.

Step 7: Creating the Carousel Ad

Now click on "Create a carousel ad". Here you can add multiple tiles to showcase different products.

Step 8: Designing Tile Content

Add multiple tiles to represent each product. Use compelling images and videos for this purpose. It is recommended to use more than two tiles to increase the selection for potential buyers.

Step 9: Selecting Images

Upload the images you want to use for each tile. You can also integrate videos to make the ad even more dynamic.

Step 10: Adding Descriptions

Enter a title and a detailed description for each tile. The description appears below the image and should include a clear call-to-action, such as "Buy gummy bears online".

Step 11: Adding URLs

Add a specific URL for each product in the tiles to which customers should be redirected when they click on the image.

Step 12: Final Review

Check the ad for correctness and completeness. Pay special attention to the image formats to ensure they meet the requirements.

Step 13: Publishing the Ad

Once everything is correct, click "Confirm" to publish your ad. Facebook will then review the ad, and within a few minutes, it should be online.

Summary

Creating a carousel ad on Instagram is easier than you think. With the right images, descriptions, and a clear target audience, you can significantly increase your reach and boost your product sales. Use this guide to successfully create your first carousel ad.