Customer acquisition on the Internet: Methods & practical tips

Successful customer acquisition through targeted keyword usage

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In digital communication, the right approach plays a crucial role, especially when it comes to customer acquisition. The use of keywords is an important tool to create automated responses that effectively address customer inquiries. This opens up numerous opportunities to optimize and professionalize the interaction with potential customers. This guide will show you how to effectively utilize keyword functionality to send automated messages.

Key Insights

  • Managing keywords enables precise automated responses.
  • Each keyword assignment can be tailored to a specific communication channel.
  • By strategically using multiple keywords, you can enhance customer interaction.

Step-by-Step Guide

1. Accessing the Automation Feature

To begin, you need to access the automation module. Click on the "Automation" section in the menu on the left side. Then, look for the section related to keywords.

Successful customer acquisition through targeted keyword usage

2. Creating a New Keyword

To add a new keyword, navigate to the top right corner and click on the "new Keyword" button. In this step, you have the opportunity to enter a specific keyword to be used in future chats.

3. Defining Keyword Usage

After entering the keyword - for example, "unsubscribe" - you must choose the communication channel through which the keyword should be active. Click on "select Channel" and choose the desired channel, such as Messenger.

4. Setting Up Automatic Message

Now comes the crucial step: assigning an automated response to the keyword. For instance, if someone writes "unsubscribe", a corresponding message will be sent to the sender to confirm their removal from the distribution list.

Successful customer acquisition through targeted keyword usage

5. Adding more Keywords

You can always add more keywords to customize communication. Click on "new Keyword" again to add another one. This could be a keyword handling frequent price inquiries, for example.

Successful customer acquisition through targeted keyword usage

6. Configuring Responses for Price Inquiries

For price inquiries, you could use examples like "How much does it cost?" or "Price". You also define what response should be sent for these keywords, such as a message directing the user to your price list on the website.

7. Publishing the Keywords

After making all the necessary adjustments, click on "publish". This will activate all configured keywords along with their respective automatic responses.

Successful customer acquisition through targeted keyword usage

8. Verifying the Functionalities

Now, it's important to ensure that the keywords are correctly set up. Test the functionalities by sending yourself messages with the keywords to check if the automated responses are being output as intended.

Successful customer acquisition through targeted keyword usage

9. Optimizing Keyword Usage

Over time, you will likely accumulate many keywords. It's essential not to lose track in order to avoid inappropriate or redundant responses. Well-organized keyword systems facilitate the management and optimization of automated communication.

Successful customer acquisition through targeted keyword usage

Summary

In this guide, you have learned how to set up keywords step by step and send automated messages. By effectively managing keywords, you can optimize communication with your customers while increasing the efficiency of your customer acquisition.

Frequently Asked Questions

How do I create a new keyword?You can create a new keyword by clicking on "new Keyword" in the "Automation" section.

Can I manage multiple keywords simultaneously?Yes, you can add and manage as many keywords as you want.

How do I customize the automated messages?You can customize the automated messages by specifying the corresponding response when creating the keyword.