Create campaigns and newsletters on the internet easily

Customer acquisition through email marketing is an essential tool for many companies. In this detailed guide, I'll show you how to easily and efficiently set up a campaign and send out your first newsletter. In no time, you can build trust and communicate directly with your target audience.

Key Insights

• Creating a campaign starts with selecting the target audience.
• The design and content of your email are crucial for success.
• It's important to include a clear call-to-action.

Step-by-Step Guide

1. Create the campaign To start your campaign, log in to your account and click on "Campaigns" in the top menu. Here you can view all existing campaigns. Since you are new, an empty ad will now appear. Click on "Create Campaign" to create your first campaign.

2. Campaign objectives Here you choose whether you want to create emails, advertisements, landing pages, or other formats. For the newsletter, click on "Email". You must now enter a name for your campaign, for example, "Newsletter". This label will help you identify the campaign later.

3. Select recipients Before you start designing your email, you need to specify who it will be sent to. Click on "Add Recipients". Choose your audience - it is advisable to add at least one person here.

4. Import contacts If you don't have any contacts yet, you can import people. You can either use a CSV file or enter the data manually. I will choose the "Copy/Paste from File" option to quickly add an example contact.

5. Save contacts After adding the contact, click on "Save". You must ensure that there is at least one person in your audience so the email can be sent.

6. Select sender Now it's about choosing who the email should be sent from. Click on "Add From" to enter the sender's address. An ideal choice is a professional email address that matches your company.

7. Set subject line and preview text Now enter your subject line, which gives recipients a reason to open the email. An example could be: "Don't miss this opportunity!" Below that, you'll find the field for the preview text. Here you can provide an additional short incentive on why your newsletter is exciting.

8. Design the email Click on "Design Email" to open the editor. Choose from various templates or start with a blank template that you can customize. Make sure the design is clear and appealing. The color scheme and font should match your company's style.

9. Add content After selecting the design template, you can add content. Remember to use meaningful texts, images, and potentially buttons. Ensure that the information is presented clearly and invitingly.

10. Add Call-to-Action An important part is the Call-to-Action. This is the button or link that encourages the reader to take action, such as "Book your Coaching" or "Learn More Now". The button should be clearly visible and lead to an appropriate landing page.

11. Add Social Media Links Don't forget to add links to your social media. This invites recipients to follow you there and expand your reach. Ensure that the links are correct.

12. Legal Notices and Impressum To meet legal requirements, you should include an imprint and privacy information in your email. This demonstrates professionalism and transparency.

13. Review and Send Email Before sending the email, carefully check all details. Click on "Continue" to complete the final steps. If everything is correct, click on "Send" to start your campaign. You will soon receive feedback on it!

Summary

By carefully planning your campaign and addressing your target audience effectively, you can significantly increase your reach and customer retention. Implementing it thoughtfully and using personal communication creates a positive user experience.