Targeted communication in customer acquisition

The challenge of successfully guiding customers from their current state (A) to their desired goal state (B) is a central task in marketing, especially in email marketing. It is crucial to understand the needs of the target audience precisely and communicate suitable solutions. In this guide, you will learn how to increase conversion rates and motivate your customers to achieve their goals through targeted email communication.

Key Insights

• Understand your customers' current position and their goals.
• Identify the obstacles that prevent them from achieving their goals.
• Support your customers with helpful content and personalized addressing.

Step-by-Step Guide

1. Understand your customer's journey

To guide your customers from A to B, you first need to find out where they currently stand and what their goal is. Start by outlining the current position of your target audience. Ask yourself, "What does my customer want to achieve?" Be specific and consider whether the customer is willing to take steps to get there.

For example, if your customer wants to earn money online, are they already employed, or have they gained initial experience in online business? By gathering this information, you can develop a tailored plan that directly addresses the needs of your target audience.

2. Define clear goals

The next task is to define your customer's exact goal. Instead of using vague formulations like "I want to become independent," you should set specific numerical goals. For example, "I want to earn 2500 euros gross per month." Clear goal setting allows you to craft your email content precisely and make it relevant and appealing to your customers.

3. Consider your customers' problems

The path from A to B can be complicated by various obstacles. Ponder on the difficulties your customers could face on their journey. For instance, lack of discipline or unhealthy eating habits could be hurdles for someone aiming to get fit.

By analyzing people's problems, you can create valuable content that assists them. You could, like, provide tips on healthy eating or improving discipline. It is particularly important to offer specific solutions that support your customers on their path to their goal.

4. Get to know your customers

The fourth strategy is to understand your customers better. What prevents them from moving from A to B? Are there external factors limiting their decision-making, such as an employer's negative attitude towards a side job? By understanding these barriers, you can present targeted solutions and help your customers overcome these obstacles.

5. Support your customers effectively

To make your emails valuable to your customers, the communication should always convey: "I will help you for free and give you the tools you need to achieve your goal." Personalized messages offering specific solutions or tools are more likely to be perceived and appreciated.

It is essential for your customers to feel like they are building a relationship with you. Send emails regularly, offering your help and showing that you are there for them. This not only increases the read rate but also ensures that they do not unsubscribe from your emails.

6. Make it personal

Ensure that your communication sounds as natural as possible. Avoid cliché marketing phrases and always engage on a personal level. Show your customers that you provide real solutions without hidden intentions. This builds trust and convinces your target audience to follow you.

Summary

In summary, the key to success lies in understanding the individual journey of your customers, identifying their problems, and offering them support through customizable solutions. By skillfully delivering personalized content to your customers, you create a trusting relationship and help them achieve their goals.