In the digital business world, it is crucial to use effective tools for customer acquisition. FunnelCockpit is such a platform that allows you to optimize and track your sales processes. In this tutorial, you will receive a comprehensive overview of the functions and possibilities of FunnelCockpit. You will learn how to view and create your funnels, as well as analyze their performance. Let's dive into the various areas of the software.
Key Insights
- FunnelCockpit provides a comprehensive overview of revenues and visitor numbers.
- It allows for the creation and categorization of funnels.
- You can insert conversion pixels to measure the success of your actions.
- By conducting split tests, you analyze the performance of different pages.
- The software offers extensive contact management options, including email and surveys.
Step-by-Step Guide
1. Insight into the User Interface
After opening FunnelCockpit, you will first see an overview of your revenues. Here, you can immediately see how much money you have earned with your funnels. Additionally, you will see the number of visitors to your pages, coming from individual landing pages or squeeze pages. This basic view provides you with valuable insights into your past marketing activities.
2. Detailed Visitor Analysis
Another important aspect is the detailed analysis of visitor numbers. You can analyze how many visitors your different funnels had and how they behaved in split tests. By creating multiple landing pages and comparing their performance, you can identify the most effective page and further optimize it.
3. Creating New Funnels
To create a new funnel, click on the "Funnels" option in the top menu. Here, you have the option to view existing funnels and create new ones. Creating a new funnel is easy with the "Create Funnel" button on the right side. At the same time, you can categorize your funnels into different categories to keep track of them.
4. Implementing Tracking Options
In addition to funnel creation, FunnelCockpit also provides tracking options. When you click on the "Tracking" tab, you have the ability to integrate conversion pixels. With these, you can see how many users have completed a desired action on your site. For example, you can determine if 2% of visitors have made a purchase. This helps you better evaluate the success of your funnels.
5. Conducting Split Tests
To further test the effectiveness of your landing pages, you can conduct split tests. This allows you to determine which page performs better. A premium account is necessary to use this feature, but it is worth it to maximize conversion rates. Here, you can directly see which variant of your page has achieved the most conversions.
6. Using the Mouse Tracker
Another feature is the mouse tracker. This allows you to analyze where your website visitors click most often. While this information may not be of interest to everyone, it can be helpful in understanding user behavior better and optimizing your site structure.
7. Video Management
FunnelCockpit also offers a video player that allows you to upload your own videos. This is particularly useful for webinars or tutorials. You can upload and categorize multiple videos to create an effective video library for your prospects.
8. Email Management
In the email section, you can manage the generated contacts. Here, you can see how many users have signed up for your newsletter and how many have unsubscribed. This overview helps you always stay in touch with potential customers.
9. Surveys and Feedback
FunnelCockpit also allows you to conduct surveys. This feature can be very useful for collecting feedback from your customers and understanding their needs better.
10. CRM Integration and File Management
For comprehensive customer management, you can use the CRM function, which requires an upgrade. In addition, FunnelCockpit offers the ability to upload and provide files such as e-books or checklists. This is particularly interesting for lead magnets that you can use to collect valuable email addresses.
11. Community and Support
FunnelCockpit's Facebook community is a valuable resource for getting questions answered or sharing information. Here, you can connect with other users and learn from their experiences. The support center also ensures that you get help whenever you have questions.
12. Settings and Invoice Management
In the settings, you can review your account details, including your payment plan, invoices, and other preferences. It is important to check regularly here to avoid surprises.
Summary
In this guide, you have received a comprehensive overview of FunnelCockpit's features. From analyzing revenues to creating funnels and conducting tests - FunnelCockpit offers you numerous possibilities to optimize your customer acquisition.
Frequently Asked Questions
How many funnels can I create in FunnelCockpit?There is no fixed limit on the number of funnels you can create, but this depends on your plan.
What costs are associated with FunnelCockpit?The costs vary depending on the plan you choose and the features you want to use.
What is the Mouse Tracker and how does it work?The Mouse Tracker shows you where users click on your site, helping you analyze user behavior.
Can I send emails directly from FunnelCockpit?Yes, you can manage your contacts and address them directly from FunnelCockpit.
Are there training materials for FunnelCockpit?Yes, you can find numerous tutorials and assistance in the Facebook community and support center.
