Host podcast on Spotify and Co

Podcasts are becoming increasingly popular and there are numerous platforms where you can host and distribute your own podcast. But which are the most important ones that you should choose for your content? In this guide, I will give you an overview of the best platforms and show you how to effectively host and distribute your podcast.

Key Insights

Spotify, Apple Podcasts, and Google Podcasts are the three most important platforms for podcasters. Anchor.fm is a recommended provider for hosting and distributing your podcast episodes.

Step-by-Step Guide

1. Choose Your Platform

The first decision you need to make is choosing your platform. Remember that reach and user-friendliness play a crucial role. One of the main players is Spotify. This platform has established itself as one of the largest and most influential in the podcasting industry. It offers you the opportunity to reach a broad audience.

For many people, Spotify is not only a place to listen to music but also the main channel for podcasts. If you already use Spotify, it is logical to host your podcast there as well.

2. Consider Alternative Platforms

In addition to Spotify, specialized podcast platforms such as Castbox and Podcast Addict are also important. These apps are popular, but they do not have the same reach as Spotify. However, it can be worthwhile to consider them, especially if your target audience frequently uses these services.

Google Podcasts is another platform that you should take into consideration. This app is often pre-installed on Android devices and allows you to access a broad audience directly through smartphones.

3. Focus on Apple Podcasts

Apple Podcasts has a massive influence on the podcast landscape. Many podcasters report a high number of listeners accessing their content through this platform. Pre-installation and promotion by Apple increase the likelihood of attracting more users to your episodes.

4. Hosting with Anchor.fm

I recommend using Anchor.fm as your podcast hosting platform. Anchor makes it easy for you to distribute your content on the aforementioned platforms. The service is free and allows you to start your podcast without much technical knowledge.

Note that the distribution time on the various platforms may vary. A new podcast episode can be quickly available on Spotify, while it might take several weeks on Apple Podcasts.

5. Spread Your Podcast

Once you have chosen a platform, you need to make your podcast known to the public. Through social media, your website, or other digital media, you should actively advertise your episodes.

Awareness of platforms like Anchor.fm is crucial here. You have the opportunity to reach your audience directly through Anchor, which can attract new listeners.

Summary

Choosing the right platform for your podcast is crucial for your success. Spotify, Apple Podcasts, and Google Podcasts are the key players, while Anchor.fm offers a user-friendly hosting option. By actively marketing and properly distributing your content, you can reach a larger audience.