Creating a podcast: This is how you define title, description, and keywords

Starting your own podcast can be an exciting journey. The title, the description, and the keywords are crucial elements that not only define your podcast but also influence its discoverability and reach. In this guide, you will learn how to effectively craft these important components to reach and engage your audience. Let's dive straight into the details and work on your podcast together.

Key Takeaways

• The podcast title should be concise and engaging to attract the attention of potential listeners.
• A clear, informative, and keyword-rich description enhances discoverability on search engines.
• Choosing the right keywords and categories is crucial for the ranking of your podcast.

Step-by-Step Guide

1. Open Podcast Settings

First, you need to log in to anchor.fm. Then go to the settings. To do this, click on "Settings" in the top right corner and select "Update Settings." Here, you can enter all the basic information for your podcast.

2. Set Podcast Name

Start with the title of your podcast. The name is often the first thing potential listeners see. Therefore, it is important to be creative but also relevant. Look at similar podcasts in your niche and consider what elements work well in their titles. Examples include "Business News Podcast" or "Financial Flow Podcast." Make sure the title is no longer than 100 characters to keep it concise and memorable.

3. Add Description

The description is your opportunity to explain in detail what your podcast is about. Here, you have up to 600 characters available. Make sure to insert relevant keywords to improve your podcast's ranking on search engines. A good strategy is to also mention other popular podcasts that are thematically similar in your description. This could increase your visibility.

4. Upload Podcast Cover

An appealing cover is crucial to attract the attention of listeners. Click on "Update Cover" and upload a square image. Make sure it is visually appealing. Through the options, you can customize the cover to your liking. You can remove the Anchor logo to ensure a more professional appearance.

5. Set Category and Language

Choose a suitable category for your podcast. For a broad audience, the main category could be "Business." Subcategories like "Career" or "Entrepreneurship" can help reach specific target groups. Also, consider the language of your podcast. For example, if you speak German, choose "German."

6. Advanced Settings

Under "Advanced Options," specify whether your podcast is clean or explicit. A clean podcast generally reaches a broader audience and has a better chance of positive feedback. Set this to "Clean" unless you have content with explicit language.

7. Enter Account Information

In "Account Settings," enter your personal information. Your name, email address, and any existing website should be up to date. A meaningful URL is also important for improving discoverability. Choose a name that is easy to type and understand.

8. Choose Profile Color and Make Connections

You can also set a profile color to create a recognizable brand. Additionally, you have the option to connect social media platforms such as Instagram or Facebook. These platforms give you the opportunity to reach your audience across different channels.

9. Save Changes

Don't forget to save your changes! Click on "Save" to ensure that all your settings are retained. Without this final step, you will lose all the effort you have put into your podcast.

10. Next Steps

Now you can prepare to record and upload your first episodes. Don't forget to also keep an eye on the SEO optimization of your content as your podcast grows. Remember that continuous learning and adapting are the keys to long-term success.

Summary

In this guide, you have learned how important the title, description, and keywords are for your podcast. Each step is crucial for the discoverability and attractiveness of your podcast.