Optimal podcast title - Do not number episodes

Podcasting is continually gaining popularity, and there are many decisions to make when starting your own podcast. A common question that podcasters ponder is whether they should number their episodes. In this guide, I will explain why I personally refrain from it, and the benefits of avoiding numbering them.

Main Insights

1. Numbering can lead to confusion and hinder creative chaos.
2. Catchy titles are crucial to attracting listeners.
3. Avoiding numbering can improve visibility on search engines and platforms.

Avoiding Chaos by Not Numbering

One of the main reasons I don't use numbering is the confusion it brings. Imagine planning a series of episodes and then suddenly deciding to record a special episode. If you're already tied to sequential numbering, it becomes a real challenge. For instance, you've already planned episodes for Tuesday and Friday, but then an important interview comes up that you don't want to miss. You would not only need to rename the upcoming episodes, but also consider whether to simply move them back.

The result is chaos in planning. My recommendation is to remain flexible. If you simply name your episodes, whether it's a "special" or an "interview," it becomes less challenging to make ad hoc changes. Your creativity won't be restricted, and I've found that I'm happier this way.

Catchy Titles are Key

Another point against numbering episodes is the attractiveness of your titles. Why start your episode with "#001" when the title can be much more appealing? When thinking about the various platforms where podcasts are offered, often only the title is displayed. If the first thing listeners see is a number, they may lose interest in the content.

Instead, the title should make a clear statement about the episode's content and pique curiosity. A catchy title increases the likelihood that someone will click on and listen to your episode.

In the podcast world, it's essential for listeners to immediately recognize the value and relevance of your episodes. A simple title like "The Best Tips for Productivity" is much more inviting than "#001 The Best Tips for Productivity." Listeners are much more likely to click on and engage with the more appealing format.

Search Engine Optimization - Increased Visibility

If you're active on platforms like Spotify, Apple Podcasts, or iTunes, the visibility of your podcast is crucial. Numbering episodes can lead potential listeners to avoid clicking on your episodes, thinking they need to catch up on too many previous ones. Especially if you've already released many episodes, it can be demotivating for someone to start at "Episode 183."

It's important that your podcast episodes are well-listed in search engines. When users click on a suggestion, your podcast shouldn't overwhelm them immediately. Different titles are key here so that listeners don't prematurely decide to scroll further, potentially losing clicks in the process.

Be aware that every interaction matters. If many listeners access your episode, algorithms will view this positively. In contrast, a low click-through rate could result in your podcast not being favored in suggestions.

Summary

The decision of whether to number your podcast episodes can have significant implications for your podcast strategy. You can avoid chaos in planning, retain engaging titles, and improve the visibility of your podcast on search engines and platforms. Reconsider alternative strategies and weigh the pros and cons to achieve the best possible outcome for yourself and your listeners.