Write clear texts using simple words

Texts are the heart of every communication, be it in advertising, marketing, or everyday correspondence. Difficult words and technical terms can quickly deter readers and dilute the message. Instead, everyone has the potential to use clear and understandable language. Here you will learn how to use simple, easy-to-understand words to make your texts more accessible and appealing.

Main Insights Good texts consist of simple words. Avoid technical terms, foreign words, and anglicisms to increase understanding. Make sure your choice of words evokes clear and simple images in the minds of readers.

Step-by-step Guide

Why Simple Words are Important

A good example is the use of the term "custodian". This word is clear and immediately evokes positive images. However, if you use the term "facility manager", it becomes more complicated. Many readers may not understand this technical term. This can cause you to miss the opportunity to immediately engage your readers.

Words Everyone Understands

Your texts should be formulated in a way that even an elementary school child can understand. The goal is not to make things sound complicated, but to make them understandable. Instead of "optimize", say "improve" and use "reduce" instead of "decrease". Such small changes can have a huge impact on the clarity of your message.

Avoid Specific Word Groups

In this post, we will discuss various types of words that you should avoid. First, there are foreign words, especially Latin and Greek terms. For example, if you use the word "duplication" instead of "tautology", it will be more accessible to your readers. The same applies to terms like "mystery" instead of "enigma".

Varied Language

Use everyday terms instead of technical ones. Write "potato" instead of "agricultural product". Instead of "wind energy facility", simply use "wind turbines". Such terms are familiar and do not require additional explanation.

Dealing with Anglicisms

Anglicisms can often be problematic. A term like "facility manager" may describe a specific job, but it may be incomprehensible to many readers. Sure, there are anglicisms like "trick training" that are germanized and can be used because they are generally known. However, be careful: Not everyone understands "service point", and only a few spontaneously know what "downsizing" means.

Practice Makes Perfect

Now it's up to you! Open the PDF in the course materials and translate the terms mentioned as well as the short text segment from complicated to understandable. This exercise will help you develop a sense of how important simple language is.

Summary

By using simple words and clear formulations, you can ensure that your texts are accessible to all readers. Avoid unnecessary complexity and focus on conveying your message clearly and concisely. Remember: Every reader should be able to understand your texts immediately without stumbling.