The visibility of your business in the local search results on Google can be crucial for your business success. An optimally designed Google My Business Account is essential for this. In this guide, you will learn how to create or claim a Google My Business Account and how to find the right keywords for your business to maximize your online presence.
Main Insights
- A Google My Business Account can help you increase the visibility of your business on Google Maps and in local search results.
- There are various ways to find the right keywords, such as using Google Ads Keyword Planner and competitor analysis.
- The correct selection of keywords is crucial for your ranking and the findability of your business.
Step-by-Step Guide
Step 1: Create or Claim a Google My Business Account
Before you start working on your Google My Business profile, you need to ensure that you have an account or claim it if the company already has a listing.
If you search for your business on Google and see a listing, you can log in and request ownership. Google will then send you a verification email or card to ensure that you are the rightful owner of the business.
Step 2: Complete Business Listing
A complete business representation is essential to attract potential customers. Utilize the provided information within the Google My Business dashboard to fill in all necessary details: address, phone number, opening hours, and website. These data are essential for the visibility and trust of your customers.
Step 3: Review Listings and Avoid Duplicate Entries
When creating your entry, make sure to check if there are already duplicate entries. This often happens when different authors enter similar information. Eliminate duplicates or ensure that you provide the most accurate and up-to-date information for your customers.
Step 4: Add Additional Locations
If your business has multiple locations, you can also add them to your Google My Business Account. Google allows you to manage multiple locations through a central account, making it easier for you to monitor and maintain your listings. You can use the "Add Location" feature in your dashboard for this purpose.
Step 5: Using Google Keyword Planner for Keyword Research
An effective marketing strategy requires you to identify the correct Keywords for your business. The Google Keyword Planner is an excellent tool to find relevant search terms for your business. Log in to Google Ads and go to "Planning" and then "Keyword Planner."
With the Keyword Planner, you can specifically search for keywords that are relevant in your industry. Enter a keyword or category to display suggestions and search volumes.
Step 6: Analyzing Competitors
To gain a competitive advantage, it is worthwhile to analyze the keywords of your competitors. You can do this by entering their domains into the Keyword Planner. It will show you which terms they are optimized for and how you might benefit from them.
Step 7: Develop an Integrated Keyword Strategy
Once you have a list of keywords, it's important to cleverly integrate them into your Google My Business profile. Make sure that the chosen keywords match thematically with your services and are frequently used by your target audience. This detailed analysis will help you generate relevant and targeted search queries for your business.
Step 8: Monitor and Make Adjustments
The final step in your keyword strategy is to monitor your progress. Keep an eye on your visibility in local search results and adjust your keywords if necessary. Reviewing the performance of your keywords is crucial to ensure that you achieve the best results.
Summary
Creating and maintaining a Google My Business account is crucial to strengthen your company's presence in local search results. Choosing the right keywords and understanding the competitive landscape are also of great importance. With the steps mentioned, you are well positioned to successfully and visibly position your company.
Frequently Asked Questions
How do I create a Google My Business account?Go to the Google My Business website, log in, and follow the instructions to create a new listing.
How long does it take to verify my business?Verification usually takes between a few days to two weeks, depending on the method you have chosen.
What are keywords and why are they important?Keywords are terms that potential customers use to search for services. They are important to increase the visibility of your website and profile.
How often should I update my Google My Business listing?You should update your listing regularly, especially when important information such as opening hours or address change.
What is the Google Keyword Planner?The Google Keyword Planner is a tool from Google Ads that helps you find relevant keywords and analyze their search volume.
