Name YouTube video title correctly - this is how it's done

Naming video titles can determine the success of your YouTube channel. By giving your videos concise and relevant titles, you increase the likelihood of reaching the right audience and getting them viewed accordingly. In this guide, you will learn how to effectively name videos to improve both the visibility and ranking of your content.

Main Insights

1. A concise title has a huge impact on the reach of a video.
2. You should incorporate relevant keywords in the title to increase visibility in search engines.
3. Early optimization of your title can influence the first crucial minutes after publication.

Step-by-Step Guide to Naming Video Titles Correctly

Step 1: Understanding the Importance of the Title

The title of your video is more than just a name. It directly impacts the visibility and ranking of your video in YouTube and Google search results. For example, if you upload a video about "Stocks and Happiness" and simply name it "My Video," the likelihood of it being found by viewers is significantly lower. A targeted title helps to categorize your content correctly and pique the interest of potential viewers.

Step 2: Choosing Relevant Keywords

Before finalizing a title, think about the keywords associated with your video. Use relevant terms that precisely reflect the theme of your video. This could range from "Stock Portfolio Presentation" to "Happiness and Income." When these keywords are included in your title, the chances of your video being discovered by the target audience improve.

Step 3: Utilizing the Raw File

It's wise to insert the title even into the raw file of your video before uploading it. This means that you should establish the title in advance and incorporate it into the video's metadata. When YouTube analyzes the video, it remembers the existing keywords and can more quickly assign the video correctly, increasing its discoverability.

Step 4: Timing and First Hours After Uploading

The first hours after releasing your video are critical. YouTube evaluates your video based on interactions and reach in this time frame. A well-chosen title can help your video quickly gain attention. Think about what you want to achieve in these first hours and optimize your title accordingly. This can simultaneously increase the number of views and engagement.

Step 5: Avoiding Generic Titles

Generic titles like "My New Vlog" or "This is My Video" obscure the true content of your video and do not inform viewers about the value they can expect. Avoid using such titles as they mislead both YouTube and the viewers. A specific title ensures that your video is shown to the exact right audience interested in your content.

Summary

Correctly naming video titles is crucial for success on YouTube. Make sure to include specific and relevant keywords and insert your title into the raw file in advance. The reach and visibility of your video depend significantly on this initial, important decision.