There is a whole range of technical aspects that are a prerequisite for good rankings and all related measures. It is important to know these, even if some of them can only be implemented correctly by a developer. They are primarily related to ensuring that websites are easily crawlable by the search engine and easy to use for users.
Here is a small excerpt of what this primarily involves:
- Crawlability of the pages
- a sensible navigation structure so that users can access the content quickly
- Speaking URLs that also contain the categories + never change if possible
- Avoidance of duplicate content (generated by the system, for example by search results and also pages that can be accessed with and without "www")
- Avoid 404 and 302 error pages
- Avoid internal no-follow links
- A balanced ratio of text to links
- Integrate XML sitemap for Google
- Trustworthiness with https protocol (via SSL certification with forwarding of http to https)
- mobile optimization
- Pagespeed: fast website speed
You will not check all of these technical requirements manually yourself, but will rely on testing tools. Later, I will show you how we proceed with the SEOBILITY software. Here you can see a screenshot of how errors are listed according to these technical, structural or content-related aspects.
Software and tools for search engine optimization
There are many tools that support you in your SEO work. The most important ones in our eyes are
- Google Search Console: This analyzes your website placement in the SERPs and alerts you to crawl errors, user experience blunders and HTML improvements
- Google Analytics: You can use this tool to record visitor behavior on your website ... where they come from, where they click, how long they stay, when and where they leave, etc. - make sure that the tool is integrated in a GDPR-compliant manner
- a performance test tool such as Google PageSpeed or GTMetrix
- Google Ads Keyword Planner: This tool is ideal for researching keywords (search volume and competition) for your content.
- a classic seo tool such as Seobility (incl. keyword planner and keyword monitoring)
With these tools, you can now enter the fray to improve your search engine rankings.
