You have already seen from the insight in our sheet how we determine the keywords and optimize the page title, meta description and other content based on the keyword.
Now, of course, you want to know where you rank with your optimized subpages. To do this, you can simply enter the keywords yourself in Google. However, this only works if you are in incognito mode and even then your location will be taken into account in the SERPs. It is better to use the Seobility ranking check for individual queries. Simply enter the keywords and optionally the domain in the ranking check and have the results displayed.
To set up a kind of ranking monitoring , it is advisable to store the keywords in your project in Seobility. This way, you will receive daily notifications of changes to your visibility and rankings.
Let's take a look at the maintenance website project to see how it works. Open the "Rankings" tab. If you only offer your services and offers in your local area, you can optionally limit the keyword monitoring to your catchment area. As the care company operates in at least three locations, we will leave it here without localization to one city.
Continue by selecting the keywords. In the right-hand column, you will receive suggestions for monitoring - evaluated from the subpages. You can simply click on them and activate them accordingly.
Seobility then checks the current search volume for these keywords as well as the placement of the pages and gives you the ranking in a list. You can also see which URL is actually well represented in the SERPs and can thus determine whether subpages are often better placed for certain keywords than the homepage.
For the keyword "Pflegedienst Güstrow" you will also see an indication of a Local Pack entry. Click on the info from Seobility for more information.
You will often find that you are presented with the local search results in a box for search queries with a local intention. Use the power of Local Seo to get a good ranking there yourself. The prerequisite is a Google company profile, a meaningful description of this presence and, in the best case, many positive reviews, which represent a real ranking lever.
Once you have created the keywords for your monitoring, you can track your ranking changes on a daily basis and be alerted if negative events occur. If many pages drop, at least you know about it and can react promptly. And it's always nice to see when your SEO efforts bear fruit and your ranking increases.
A maintenance site like MeckCura.de is quickly set up for keyword monitoring . What about online stores or other websites with a large number of subpages? You have the option of uploading a CSV with your keywords. Download the sample CSV so that you can create your keyword list exactly as you want it to be imported. The keywords in the CSV are currently still limited to 250. You can therefore prepare and upload several lists.
We have almost 2000 keywords under observation, some of which we rank very well for and some of which are non-existent with our content.
For example, I could consider a keyword like "mandala to print" with a search volume of 22,200 to be interesting in order to support our own product, for example by preparing a seo-optimized blog entry for it. The fact that such measures work well can also be seen in our number 1-positioned content, which includes two blog posts. The SERP snippet generator is helpful here. However, it is never really guaranteed that the meta description or the page title will be a good snippet element. It is also possible that Google prefers the H1 as the title for your snippet or a passage from a text for the snippet description.
Enter the link to your page in the snippet generator and change the appearance so that you are more inclined to click on it. Feel free to use emojis, usage-based call-to-actions or other click enticements. And then adjust it accordingly in your CMS or backend.
If you like your SERP snippet, use it in your meta description on the website and hope that Google searchers will now be more tempted to click on your offer.
