After keyword research, you know exactly what your target group is looking for and have optimized your website or subpage for the corresponding keyword. Of course, you also monitor your keywords and keep an eye on your ranking. Now, of course, you also want to know where you stand in comparison to your main competitors.
Another useful function is the ranking comparison with your competitors. You can easily enter your most important competitors as a domain and see where they rank in comparison to you for the keywords you have defined.
You may have already noticed the link in the ranking check that you have three quick links in the entries to check your market competitors for SEO, keywords and in the SEO comparison with you.
Depending on the project, you may find that some competitors rank better. Or sometimes it is also interesting to see whether your competitors have also done their SEO homework. For this purpose, Seobility offers SEO-Compare to compare websites in terms of keyword optimization. Here is a comparison of fischkaufhaus.de with deutschesee.de for the keyword: buy fish online.
It is particularly advantageous that I can also see immediately how the search snippet is structured. While fischkaufhaus.de immediately gives me the biggest advantage: next day delivery, the snippet text of deutschesee.de is less benefit-based and talks about browsing and diving in.
However, if I check the subpage for the store in comparison to fischkaufhaus.de, deutschesee.de/shop can catch up somewhat. The search snippet is also better structured and the wording is benefit-based:
The SEO compare check is particularly interesting in content marketing, i.e. when you are specifically building posts to increase your online visibility on Google.
Here is an example where we created a blog article specifically for the keywords "timeline + PowerPoint + create". We've been on page 1 on Google for a long time, sometimes even in the top three search results. Our competitors have also done their homework, as the SEO Compare check shows.
Minor deviations only become apparent when we combine PowerPoint timeline with template or other keywords.
So if you have recipes or special blog articles and want to know why other pages are always ranked above yours, you can also consult the SEO Compare Check and optimize your subpage specifically for them so that you have already set the course for SEO success on the on-page side. Whether it succeeds then also depends on other factors such as your own domain authority, the performance of the website, etc.
