Our menu templates are available for download in three formats: Word, InDesign and Affinity Publisher. All the menu designs you can download from our portal have been created by professional designers. All you have to do is download the menu template , edit the text and add your own photos of the dishes, which are also available to download here in high quality. Let's feed your customers together!
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A visual treat for coffee lovers
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Exactly the right design mix!
Hot designs for delicious dishes!
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Awaken the desire for fish!
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A menu that makes you want to eat
A nice restaurant, a cozy café, a coffee shop or a hot dog stand - no matter what their orientation, they all have their own menus.
You walk into a restaurant, find a comfortable seat, the waiter comes up to you and, at length and tediously (because he is repeating it for the hundredth time in a day), enumerates the list of dishes, their price, the list of ingredients, then the drinks, then the alcohol, then the price of the dishes... You have probably already forgotten why you are actually here. At that moment, other people enter the restaurant, sit down at the next table, another person comes up to them and starts telling them the same thing as you. And then more people come and more and more ...
At some point it gets too loud. And everyone's irritation goes through the roof. That's why people once came up with something as useful as a menu.
Menu - Literally translated, this word means a list of food and drinks offered to guests. The menu is the essential element of the presentation of a restaurant or café. It is rightly referred to as a business card, as it is the clearest and most concise definition of the type of establishment, its services and the expected clientele among the other elements of its appearance.
The menu whets the appetite and provides information about the costs.
Fernand Point, the founder of modern French cuisine
Archaeologists claim that this happened in Egypt, where several similar menus have been found - instructions with dishes on clay tablets with hieroglyphics. Closer to modern times: the first menu with a list of dishes appeared in France at the time of Charles IX in 1570 and was made especially for a court feast. At the time of Louis XIV, menus took the form of notes - cards on thick paper with orders for the king: dishes for lunch, dishes for pleasure and so on.
The best menu template exists! There are several proven facts. The first modern version of a printed menu is considered to be a document from 1855, which was created in honor of Empress Eugenie at the court of Napoleon III.
Historians make an interesting argument to explain the fact that the number of restaurants in Paris increased dramatically during and after the French Revolution: chefs who previously cooked in private homes were forced to earn a living from their craft after the owners emigrated. The rise of capitalism and rapid economic development in Europe created a favorable environment. The restaurant business can only develop if there is an active life, if the country's inhabitants are numerous enough, if they travel far and stay temporarily in different cities, i.e. for reasons that force them to eat out. The development of trade and relationships is another reason for the rise of gastronomy. Business meals away from home, where people could concentrate on the topics to be discussed, became an important part of social life in Europe in the 19th century.
In the 19th century, innkeepers began to hire artists. Surprisingly, designing menus was not considered something shameful, but something that many people did. Who would have thought that even Picasso or Benois left their mark on menus. They were true works of art at the time.
When compiling the menu, you should try to take into account the tastes of all types of visitors: older people, middle-aged people, young people, teenagers, children. The menu should contain dishes that, according to an initial forecast, are likely to appeal to a certain type of visitor. So also have a children's menu and a page for vegetarians and vegans. When developing a menu, it is important that the corporate design of the restaurant is reflected. And also think legible and large font, which is especially important for older visitors. There should also be a high contrast between the text and background color.
The menu can be changed in whole or in part from time to time. Consider the necessity when using your menus. This is precisely why it makes sense to use our menu designs. That way you are independent of other service providers.
Here you'll find ready-made designs for every taste and in every price range. You don't need to look for other agencies either, because our experienced designers have taken care of the unique designs. Incidentally, painted menus are now a rarity among collectors and antique dealers.
The cover page of the menu should be concise. The name of the company should be stated in the form of a logo or brand name.
First and second page: These pages can start the menu directly, but can also be used with the following information:
- The history of the restaurant, the selection of dishes and ingredients, special preparations of dishes (specialty menus, banquet menus, children's menus, seasonal menus, etc.).
- Information about the possibility of holding events in the restaurant (banquets, corporate events, presentations);
- Information about discounts and loyalty programs.
Other pages of the menu: some of the information located on the first two pages can be moved to the inner pages (e.g. if there are discounts on alcoholic beverages, they can simply be moved to this category, a special children's menu can be placed at the end of the main menu or even at the very end).
The menu is a kind of sales catalog, advertising tool, source of gastronomic offer and an excellent souvenir for the guest. In gastronomic practice, different types of menus are developed for breakfast, lunch, daily specials, regular meals, banquets, receptions, thematic events, etc.
The menus differ from each other, but have a common character. For a better overview, the dishes are divided into the following sections: Appetizers, first courses, second courses, side dishes, desserts and drinks. In addition, each of these sections consists of several parts. For example, starters can be fish, meat, hot, cold, with cheese, with vegetables, specialty, tasting, from the chef and national cuisine.
To get the best and most user-friendly menu template, the following rules must be followed:
- Plan all menu items accurately;
- consider the psychology of your potential customers
- create a price list that corresponds to the status and style of your restaurant
- determine the "profitable" and "unprofitable" dishes on your menu.
The menu must take into account the tastes of potential guests in order to achieve the desired profit. The prices must be reasonable for regular guests and must not deter walk-in customers. And the design of the menu should attract attention and evoke appropriate associations that influence the visitor's well-being and thus their choice.
If guests like the content of the menu, they will know their favorite dishes by heart. The names of the dishes they have not tried will certainly remain in their memory and they will want to visit the restaurant again in the future to try new dishes.
The design of the menu is closely linked to the restaurant's interior. A luxurious interior requires a luxurious menu design, high prices and good service. A simpler interior results in a more modest menu and much lower prices than in the first case. The service should be of a high standard, in which case no frills are expected.
Pay attention to the color scheme first. It is desirable that all colors match the decoration of the room. It can be decorative to include drawings in the menu. The type of drawings directly depends on the concept of the restaurant.
Secondly, it is very important not to leave the font of the menu to chance. The font should be clear, large enough and meaningful. The names of the dishes and drinks as well as the prices should be easy to read, even for older guests.
Spelling mistakes, incorrect names, handwritten corrections and deletions are not permitted. Also make sure that you take a look at your menu from time to time to check for smudges.
A beautiful font reflects the individuality of a restaurant. However, if you use an unusual font, it can distract from the core content. Keep in mind that some fonts are very difficult to read. It is better to choose a clear font that decorates the menu and fits well with the restaurant's concept. Several fonts should not be used on one menu. It is better to highlight certain dishes with a background or frame or to place photos and illustrations next to each other.
A menu can be considered advertising if it contains information about the ingredients or the way the dish is prepared. Very often a visitor ignores advertising on television, radio or in printed form in newspapers and magazines. But the menu is the type of print advertising that a visitor is likely to read very carefully because they want to know what they are putting in their mouth. That's why it's a good idea to provide the menu with exciting information about different dishes, drinks and ingredients, but not to overload a menu with additional information. You can also explain your culinary concept and position yourself as a special host.
You can create several menus for this purpose: a normal menu, dessert menu, wine menu, children's menu and so on. The menu should be changed regularly, which means that the information will also change. Of course, the visitor will read the menu in its entirety, which means that they will appreciate the original design. Therefore, the menu should be convenient, attractive and ideal for readability.
In conclusion, a menu must offer exactly what the visitor wants to see. Our designers have taken this into account for you. So when you choose our menu templates, you're choosing the right ones for you!