Language: German

Content marketing - a strategy for success (tutorial)

Name: Content marketing - a strategy for success (tutorial)
Brand: TutKit.com
SKU: package_988
Price: 27.96 EUR
Availability: InStock

Online Marketing & Business, Business, Marketing & Sales · 120 Videos · 12.4 h Video training · German

by Tobias Becker

From now on, you can create a powerful whirlwind of success! Develop your own content marketing strategy with the help of this tutorial and generate growing reach on Instagram, Facebook, YouTube and more. What types of content there are, how to prepare them for different platforms and how to analyze your results - all this together with all kinds of practical tips in over 12 hours from trainer Tobias Becker!

Content marketing tutorial: Develop your own strategy for more reach
All important steps from planning to publication and analysis explained
How to prepare your content for Instagram, YouTube, TikTok, Twitter and co.
Always keep an eye on aspects such as the traffic circle, cross-promotion, budgeting and target group
Tips, tricks and case studies show you in practical terms what you should look out for
A video tutorial lasting over twelve hours for your content marketing success

Do you want your content to be seen? Then start this tutorial now and learn how to skillfully put text, images, video and audio in front of eyes (and ears) and increase your reach.

content

120 Videos, 746 minutes

Introduction

3 Videos · 21 minutes

01 Open

Content marketing: 1.1 | Introduction

2 min

In this video I give a very brief introduction to this content marketing video course. The project file contains a disclaimer.

35 MB To the text tutorial: Content Marketing: An introductory guide

02 Open free of charge

Content marketing: 1.2 | What is content marketing?

9 min

In this video, I explain in detail what content marketing is.

58 MB To the text tutorial: Content Marketing: Strategies for customer retention and revenue growth

03 Open free of charge

Content marketing: 1.3 | Advantages of content marketing

10 min

In this video, I show you the benefits of content marketing.

56 MB To the text tutorial: Benefits of Content Marketing - Guide

What content marketing formats are there?

4 Videos · 34 minutes

04 Open

Content marketing: 2.1 | Writing articles

7 min

In this video we discuss the content part "Text".

42 MB To the text tutorial: Ultimate guide to writing articles in content marketing

05 Open

Content marketing: 2.2 | Visuals and images

14 min

In this video, we discuss the "Image" content section.

96 MB To the text tutorial: Visuals in content marketing: Effective use of images

06 Open

Content marketing: 2.3 | Video

6 min

In this video we discuss the content part "Video".

37 MB To the text tutorial: The power of videos in content marketing

07 Open

Content marketing: 2.4 | Audio, podcasts

7 min

In this video we discuss the content part "Audio".

39 MB To the text tutorial: Instructions for creating your own podcast

Traffic Circle in detail

3 Videos · 23 minutes

08 Open

Content marketing: 3.1 | What is the traffic circle?

4 min

In this video we discuss what the Traffic Circle is.

61 MB To the text tutorial: The Traffic Circle: Your key to effective content marketing

09 Open

Content marketing: 3.2 | Traffic Circle - what is the difference to a classic traffic funnel?

6 min

In this video I explain the difference to a funnel.

37 MB To the text tutorial: The difference between Traffic Circle and Traffic Funnel in content marketing

10 Open

Content marketing: 3.3 | How does the traffic circle work?

13 min

In this video I show you how the Traffic Circle works.

37 MB To the text tutorial: The Traffic Circle in Content Marketing - The ultimate guide

Positioning

8 Videos · 53 minutes

11 Open

Content marketing: 4.1 | Define your corporate mission statement

9 min

In this video we define a corporate mission statement.

53 MB To the text tutorial: Create a company mission statement – This is how it fits into your marketing strategy

12 Open

Content marketing: 4.2 | Decide how you want to be seen

5 min

In this video you have to decide how you want to present yourself as a brand.

74 MB To the text tutorial: Strategy for brand perception

13 Open

Content marketing: 4.3 | Think like a customer

9 min

In this video, I show you how to think like a customer.

59 MB To the text tutorial: Think like a customer: Strategies for optimizing your content marketing

14 Open

Content marketing: 4.4 | Choose a design (colors, logo ...)

8 min

In this video, I show you how to choose your brand logo.

61 MB To the text tutorial: Effective logo design for your brand

15 Open

Content marketing: 4.5 | Be part of the community

4 min

This video is about the community.

52 MB To the text tutorial: Strategies for active engagement in your community

16 Open

Content marketing: 4.6 | Description of the brand and products

7 min

In this video we describe your brand.

43 MB To the text tutorial: Effective brand and product description for sustainable content marketing

17 Open

Content marketing: 4.7 | Highlight the differences to the competition

7 min

In this video we talk about the competition.

59 MB To the text tutorial: Clearly define and communicate the unique selling proposition of your brand

18 Open

Content marketing: 4.8 | Emphasize the benefits for the customer

4 min

In this video we talk about the customer benefits.

35 MB To the text tutorial: Effectively highlight benefits for the customer in content marketing

Budget, target group & personas

6 Videos · 55 minutes

19 Open

Content marketing: 5.1 | Budget planning for your content strategy

10 min

In this video, I explain how to plan your budget.

57 MB To the text tutorial: Successful budget planning for your content strategy

20 Open

Content marketing: 5.2 | Defining the goals of your content marketing strategy

9 min

In this video, I give you more tips on setting your strategy.

49 MB To the text tutorial: Set strategic goals for successful content marketing

21 Open

Content marketing: 5.3 | Target group analysis

8 min

This video contains a target group analysis.

49 MB To the text tutorial: Target audience analysis in content marketing - A actionable guide

22 Open

Content marketing: 5.4 | What are personas?

8 min

In this video, I show you what personas are.

49 MB To the text tutorial: Person creation in content marketing: A comprehensive guide

23 Open

Content marketing: 5.5 | Create customer persona

12 min

In this video we create a persona.

35 MB To the text tutorial: Create customer persona in content marketing

24 Open

Content marketing: 5.6 | Identify and solve target group problems

8 min

In this video we identify your customer problems.

50 MB To the text tutorial: Identification and resolution of target audience problems in content marketing

5 Steps to Content Marketing Success

5 Videos · 34 minutes

25 Open

Content marketing: 6.1 | Step 1 - Reach and visibility

9 min

In this video, I show you step 1 to content marketing success.

60 MB To the text tutorial: Reach and Visibility: Your guide to successful content marketing

26 Open

Content marketing: 6.2 | Step 2 - Image and building trust

9 min

In this video, I show you step 2 to content marketing success.

62 MB To the text tutorial: Building trust and image in content marketing

27 Open

Content marketing: 6.3 | Step 3 - Increase interaction

6 min

In this video, I show you step 3 to content marketing success.

37 MB To the text tutorial: Interactions increase in content marketing

28 Open

Content marketing: 6.4 | Step 4 - Build a community

5 min

In this video, I show you step 4 to content marketing success.

71 MB To the text tutorial: Building community - Guide to content marketing

29 Open

Content marketing: 6.5 | Step 5 - Establish expert status

5 min

In this video, I show you step 5 to content marketing success.

69 MB To the text tutorial: Build expert status in content marketing

Instagram: Content Marketing

5 Videos · 23 minutes

30 Open

Content marketing: 7.1 | What is Instagram?

2 min

In this video we talk about Instagram.

33 MB To the text tutorial: Instagram for beginners: What you need to know about the platform

31 Open

Content marketing: 7.2 | Advantages and disadvantages of Instagram

7 min

In this video I show you the advantages of Instagram.

45 MB To the text tutorial: Instagram Marketing: Opportunities and Challenges

32 Open

Content marketing: 7.3 | Create an Instagram account

3 min

In this video we create an Instagram account.

35 MB To the text tutorial: Steps to create an Instagram account

33 Open

Content marketing: 7.4 | Link business account

4 min

In this video, we link Instagram with a business account.

48 MB To the text tutorial: Create Instagram Business Profile

34 Open

Content marketing: 7.5 | How does Instagram work?

7 min

In this video, I explain how Instagram works.

50 MB To the text tutorial: Instructions for using Instagram for content marketing

Pinterest: Content Marketing

4 Videos · 27 minutes

35 Open

Content marketing: 8.1 | What is Pinterest?

3 min

In this video we discuss what Pinterest is.

55 MB To the text tutorial: Pinterest Marketing for Beginners: Guide

36 Open

Content marketing: 8.2 | Advantages of Pinterest

11 min

In this video we discuss the benefits of Pinterest.

69 MB To the text tutorial: The advantages of Pinterest for your content marketing

37 Open

Content marketing: 8.3 | Create a Pinterest business account

5 min

In this video we create a Pinterest account.

35 MB To the text tutorial: Instructions for creating a Pinterest Business Account

38 Open

Content marketing: 8.4 | How does Pinterest work?

8 min

In this video, I explain how Pinterest works.

61 MB To the text tutorial: Pinterest for your content marketing

YouTube: Content marketing

4 Videos · 21 minutes

39 Open

Content marketing: 9.1 | What is YouTube?

3 min

In this video we discuss what YouTube is.

51 MB To the text tutorial: Use YouTube for marketing: A comprehensive guide

40 Open

Content marketing: 9.2 | Advantages of YouTube

5 min

In this video we discuss the advantages of YouTube.

67 MB To the text tutorial: The advantages of YouTube for your marketing

41 Open

Content marketing: 9.3 | Create YouTube channel

4 min

In this video we create a YouTube channel.

16 MB To the text tutorial: Create a YouTube channel easily

42 Open

Content marketing: 9.4 | How does YouTube work?

9 min

In this video I explain how YouTube works.

71 MB To the text tutorial: Success on YouTube: Strategies for effective content marketing

Facebook: Content Marketing

4 Videos · 21 minutes

43 Open

Content marketing: 10.1 | What is Facebook?

4 min

In this video we discuss what Facebook is.

28 MB To the text tutorial: The essence of Facebook: Understanding features and benefits

44 Open

Content marketing: 10.2 | Advantages of Facebook

5 min

In this video we discuss the advantages of Facebook.

31 MB To the text tutorial: Benefits of Facebook for effective content marketing

45 Open

Content marketing: 10.3 | Create Facebook group

5 min

In this video we create a Facebook group.

24 MB To the text tutorial: Create Facebook group: Instructions

46 Open

Content marketing: 10.4 | How does Facebook work?

7 min

In this video I explain how Facebook works.

50 MB To the text tutorial: Use Facebook group successfully

TikTok: Content Marketing

4 Videos · 17 minutes

47 Open

Content marketing: 11.1 | What is TikTok?

4 min

In this video we discuss what TikTok is.

30 MB To the text tutorial: Understanding and successfully using TikTok

48 Open

Content marketing: 11.2 | Advantages of TikTok

4 min

In this video we discuss the advantages of TikTok.

33 MB To the text tutorial: The benefits of TikTok for your content marketing

49 Open

Content marketing: 11.3 | Create TikTok account

4 min

In this video we create a TikTok account.

78 MB To the text tutorial: Creating a TikTok account: A guide

50 Open

Content marketing: 11.4 | How does TikTok work?

5 min

In this video I explain how TikTok works.

46 MB To the text tutorial: This is how TikTok works - A comprehensive overview for beginners

Twitter: Content marketing

4 Videos · 18 minutes

51 Open

Content marketing: 12.1 | What is Twitter?

4 min

In this video we discuss what Twitter is.

60 MB To the text tutorial: Twitter/X: An overview of a social network

52 Open

Content marketing: 12.2 | Advantages of Twitter

3 min

In this video we discuss the advantages of Twitter.

46 MB To the text tutorial: Twitter/X as a marketing tool: A guide to its benefits

53 Open

Content marketing: 12.3 | Create a Twitter account

6 min

In this video we create a Twitter account.

18 MB To the text tutorial: Instructions for creating a Twitter/X account

54 Open

Content marketing: 12.4 | How does Twitter work?

5 min

In this video, I explain how Twitter works.

40 MB To the text tutorial: Instructions: How does Twitter/X work?

Podcast: Content Marketing

6 Videos · 42 minutes

55 Open

Content marketing: 13.1 | What is a podcast?

4 min

In this video we discuss what a podcast is.

70 MB To the text tutorial: What is a podcast? - A comprehensive guide for beginners

56 Open

Content marketing: 13.2 | Advantages of podcasts

4 min

In this video we discuss the benefits of podcasts.

45 MB To the text tutorial: The advantages of podcasts for content marketing

57 Open

Content marketing: 13.3 | Create AnchorFM account

4 min

In this video we create an account on AnchorFM.

77 MB To the text tutorial: Instructions for creating an account on AnchorFM

58 Open

Content marketing: 13.4 | Title, description and popular keywords for your show

13 min

In this video I explain how AnchorFM works.

57 MB To the text tutorial: Setting up your podcast on AnchorFM

59 Open

Content marketing: 13.5 | How does podcast marketing work? (Part 1)

7 min

In this video, I explain how podcast marketing works (part 1).

24 MB To the text tutorial: Understanding Podcast Marketing: Guide

60 Open

Content marketing: 13.6 | How does podcast marketing work? (Part 2)

10 min

In this video, I explain how podcast marketing works (part 2).

23 MB To the text tutorial: Successful podcast marketing: Tips and strategies

Canva – graphic design

20 Videos · 102 minutes

61 Open

Content marketing: 14.1 | What is Canva?

2 min

In this video, I explain what Canva is.

38 MB To the text tutorial: Canva: The perfect platform for visual content

62 Open

Content marketing: 14.2 | Advantages of Canva

6 min

In this video, we discuss the benefits of Canva.

65 MB To the text tutorial: Maximal efficiency with Canva in content marketing

63 Open

Content marketing: 14.3 | Create a free account

5 min

In this video, we create a free Canva account.

34 MB To the text tutorial: Instructions for creating a free Canva account

64 Open

Content marketing: 14.4 | Navigating the dashboard

5 min

In this video, we navigate the dashboard.

44 MB To the text tutorial: Effective navigation in the Canva dashboard - A comprehensive guide

65 Open

Content marketing: 14.5 | Account settings

3 min

In this video I show you the account settings.

49 MB To the text tutorial: Detailed instructions for the account settings in Canva

66 Open

Content marketing: 14.6 | Customize Canva

3 min

In this video I show you how to customize Canva.

68 MB To the text tutorial: Customization of Canva for your personal designs

67 Open

Content marketing: 14.7 | The folder system in Canva

5 min

In this video, I show you how to create a folder system.

77 MB To the text tutorial: Effective folder system in Canva for optimal content marketing

68 Open

Content marketing: 14.8 | The Canva editing center

5 min

In this video we use the machining center.

26 MB To the text tutorial: The optimal use of the Canva editing center

69 Open

Content marketing: 14.9 | Drafts/design templates in Canva

6 min

In this video I discuss the designs/templates.

62 MB To the text tutorial: Creative possibilities with Canva - Your guide to templates

70 Open

Content marketing: 14.10 | Canva: Elements, shapes and frames

9 min

This video provides an introduction to elements and shapes.

48 MB To the text tutorial: Designing elements, shapes, and graphics for content marketing with Canva

71 Open

Content marketing: 14.11 | Canva: Photos, videos and uploads

6 min

In this video I show you how to upload photos.

47 MB To the text tutorial: Handling photos, videos, and uploads in Canva

72 Open

Content marketing: 14.12 | Canva: Frames and mockups

7 min

In this video, we discuss how to use frames.

56 MB To the text tutorial: Create professional designs with frames and mockups in Canva

73 Open

Content marketing: 14.13 | Canva: Adding music

3 min

In this video we discuss how to add music.

20 MB To the text tutorial: Professional music integration in Canva videos

74 Open

Content marketing: 14.14 | Canva: Insert backgrounds

4 min

In this video we discuss how to insert backgrounds.

32 MB To the text tutorial: Insert backgrounds in Canva - A detailed guide

75 Open

Content marketing: 14.15 | Canva: Fonts and texts at a glance

6 min

In this video we discuss the fonts.

29 MB To the text tutorial: Text design in Canva: A simple guide

76 Open

Content Marketing: 14.16 | Canva: Colors at a glance

5 min

In this video we discuss the colors.

26 MB To the text tutorial: Color design in Canva: A short tutorial

77 Open

Content marketing: 14.17 | Canva: Effects

7 min

In this video, I'll show you how to work with effects.

66 MB To the text tutorial: Canva: Creative effects for impressive content marketing

78 Open

Content Marketing: 14.18 | Canva: Crop, Flip

3 min

In this video, we discuss how you can crop an image.

62 MB To the text tutorial: Effective cropping and flipping of images in Canva

79 Open

Content marketing: 14.19 | Canva: Position and transparency

5 min

In this video we discuss transparency.

39 MB To the text tutorial: Use of positioning and transparency in Canva

80 Open

Content Marketing: 14.20 | Canva: Download, copy and share

7 min

In this video we discuss how to download finished graphics.

31 MB To the text tutorial: Managing graphics with Canva - Downloading, Copying, and Sharing

Content creation for social media content marketing

8 Videos · 56 minutes

81 Open

Content marketing: 15.1 | How do I create content for Instagram?

11 min

In this video, I'll show you how to create content for Instagram.

96 MB To the text tutorial: Create content for Instagram - The ultimate guide

82 Open

Content marketing: 15.2 | How do I create content for the Instagram story?

4 min

In this video, I'll show you how to create content for Instagram Stories.

32 MB To the text tutorial: Creative guide to creating Instagram Stories

83 Open

Content marketing: 15.3 | How do I create content for Instagram Reels and TikTok?

7 min

In this video, I'll show you how to create content for TikTok and Instagram Reels.

45 MB To the text tutorial: Creating content for Instagram Reels and TikTok

84 Open

Content marketing: 15.4 | Create Instagram reel - variant 2

5 min

In this video, I'll show you how to create content for Instagram Reels.

35 MB To the text tutorial: Create impressive Instagram Reels with animated graphics

85 Open

Content marketing: 15.5 | How do I create content for Pinterest?

8 min

In this video, I show you how to create content for Pinterest.

76 MB To the text tutorial: Create content effectively for Pinterest

86 Open

Content marketing: 15.6 | How do I create content for Twitter and Facebook?

7 min

In this video, I show you how to create content for Twitter and Facebook.

63 MB To the text tutorial: Strategies for content creation for Facebook and Twitter

87 Open

Content marketing: 15.7 | How do I create content for YouTube?

6 min

In this video I show you how to create content for YouTube.

59 MB To the text tutorial: Optimal YouTube content creation from existing Instagram posts

88 Open

Content marketing: 15.8 | How do I create content for podcasts?

8 min

In this video, I show you how to create content for podcasts.

42 MB To the text tutorial: This is how you create content for podcasts from your YouTube video collection

Additional content types for your strategy

6 Videos · 26 minutes

89 Open

Content marketing: 16.1 | Facts, facts, facts

5 min

In this video I go into the facts.

38 MB To the text tutorial: Successful data-driven content strategies for Instagram

90 Open

Content marketing: 16.2 | Quotes as contribution

4 min

In this video I talk about quotes.

28 MB To the text tutorial: Creative content marketing with quotes

91 Open

Content marketing: 16.3 | Surveys as a contribution

3 min

In this video I talk about surveys.

22 MB To the text tutorial: Create surveys in content marketing

92 Open

Content marketing: 16.4 | Evergreen content

7 min

In this video I talk about evergreen content.

44 MB To the text tutorial: The art of evergreen content: Success with timeless online content

93 Open

Content marketing: 16.5 | Stories as a form of content

3 min

In this video I talk about stories.

78 MB To the text tutorial: The meaning of stories in content marketing

94 Open

Content marketing: 16.6 | Animated articles

4 min

In this video I talk about animated posts.

24 MB To the text tutorial: Create successful animated posts for your content marketing

Better planning through pre-planning of social media content

8 Videos · 55 minutes

95 Open

Content marketing: 17.1 | Plan Instagram posts in advance

11 min

In this video, I show you how to schedule posts on Instagram.

45 MB To the text tutorial: Efficiently schedule Instagram posts

96 Open

Content marketing: 17.2 | Pre-planning Instagram reels

6 min

In this video, I show you how to pre-plan reels on Instagram.

33 MB To the text tutorial: Effective pre-planning of Instagram Reels

97 Open

Content marketing: 17.3 | Plan Facebook posts in advance

6 min

In this video, I show you how to pre-schedule posts on Facebook.

36 MB To the text tutorial: Effective planning of Facebook posts

98 Open

Content marketing: 17.4 | Plan YouTube videos in advance

7 min

In this video, I show you how to pre-schedule videos on YouTube.

42 MB To the text tutorial: Pre-plan YouTube videos effectively

99 Open

Content marketing: 17.5 | Pre-planning Pinterest pins

5 min

In this video I show you how you can plan posts on Pinterest.

30 MB To the text tutorial: Pre-plan Pinterest pins: A comprehensive guide

100 Open

Content marketing: 17.6 | Pre-plan TikTok videos

7 min

In this video I show you how you can pre-schedule posts on TikTok.

34 MB To the text tutorial: Schedule TikTok videos - Guide for content marketing

101 Open

Content marketing: 17.7 | Plan Twitter posts in advance

5 min

In this video, I show you how to pre-schedule posts on Twitter.

28 MB To the text tutorial: Strategies for pre-planning Twitter/X posts

102 Open

Content marketing: 17.8 | Plan podcasts in advance

8 min

In this video, I'll show you how to pre-schedule podcast episodes on AnchorFM.

31 MB To the text tutorial: Effective preplanning for your podcast with Anchor.fm

Easily measure results

5 Videos · 42 minutes

103 Open

Content marketing: 18.1 | Instagram Analytics

8 min

In this video we discuss Instagram Analytics.

38 MB To the text tutorial: Successful content analysis with Instagram Analytics

104 Open

Content marketing: 18.2 | TikTok Analytics

6 min

In this video we discuss TikTok Analytics.

23 MB To the text tutorial: TikTok Analytics - Using the analysis tools

105 Open

Content marketing: 18.3 | Facebook group analytics

8 min

In this video we discuss Facebook Analytics.

35 MB To the text tutorial: Facebook Groups Analytics: Utilization of Insights

106 Open

Content marketing: 18.4 | YouTube Analytics

11 min

In this video we discuss YouTube Analytics.

70 MB To the text tutorial: Optimal use of YouTube Analytics for your channel

107 Open

Content Marketing: 18.5 | Podcast Analytics

9 min

In this video we discuss podcast analytics.

36 MB To the text tutorial: How you can increase your success with podcast analytics

Cross-Promotion – your traffic circle for content marketing

7 Videos · 41 minutes

108 Open

Content marketing: 19.1 | How does cross-promotion work with Instagram?

10 min

In this video, we explain how cross-promotion works with Instagram.

42 MB To the text tutorial: Cross-promotion with Instagram - guide to increasing reach

109 Open

Content marketing: 19.2 | How does cross-promotion with YouTube work?

7 min

In this video, we explain how cross-promotion works with YouTube.

51 MB To the text tutorial: Cross-promotion on YouTube for more reach

110 Open

Content marketing: 19.3 | How does cross-promotion work with Facebook?

6 min

In this video, we explain how cross-promotion works with Facebook.

49 MB To the text tutorial: Cross-promotion with Facebook: A guide for content creators

111 Open

Content marketing: 19.4 | How does cross-promotion work with Pinterest?

4 min

In this video, we explain how cross-promotion works with Pinterest.

28 MB To the text tutorial: Cross-promotion on Pinterest: Tips for Maximum Reach

112 Open

Content marketing: 19.5 | How does cross-promotion work with TikTok?

5 min

In this video, we explain how cross-promotion works with TikTok.

24 MB To the text tutorial: Cross-promotion with TikTok: Strategies for increasing reach

113 Open

Content marketing: 19.6 | How does cross-promotion work with Twitter?

4 min

In this video, we explain how cross-promotion works with Twitter.

20 MB To the text tutorial: Cross-promotion with Twitter/X: A guide to increasing efficiency

114 Open

Content marketing: 19.7 | How does cross-promotion work with podcasts?

5 min

In this video, we explain how cross-promotion works with AnchorFM.

17 MB To the text tutorial: Cross-promotion with podcasts - That's how you reach more listeners

You still need to know this!

3 Videos · 19 minutes

115 Open

Content marketing: 20.1 | Create a content plan

5 min

In this video we discuss the creation of a content plan.

18 MB To the text tutorial: Strategies for creating a content plan

116 Open

Content marketing: 20.2 | My folder structure for successful content marketing

5 min

In this video I show you my folder structure.

16 MB To the text tutorial: Efficient folder structure for your content marketing

117 Open

Content marketing: 20.3 | Important tips and tricks

9 min

This video provides some final tips and tricks.

59 MB To the text tutorial: Tips for your content marketing strategy

Case study: Perfectly tailored content marketing strategy

2 Videos · 16 minutes

118 Open

Content marketing: 21.1 | Content marketing strategy (case study)

9 min

In this video I show you a real case study - part 1.

29 MB To the text tutorial: Content marketing strategy for social media

119 Open

Content marketing: 21.2 | The roadmap (case study)

7 min

In this video I show you a real case study - part 2.

26 MB To the text tutorial: The schedule for effective content marketing: Part 2

Degree

1 Video · 2 minutes

120 Open

Content Marketing: 22 | Conclusion

2 min

In this last lesson, I would like to say goodbye to you.

30 MB To the text tutorial: Content Marketing: Your guide to successful completion

Details of the content

Your content as king? This tutorial paves the way with strategy ...

You've come to the right place if you' re new to content marketing or want to significantly increase your previous success on social media platforms. In over 12 hours, trainer Tobias Becker sheds light on various important facets that are crucial for the development of your online strategy - from planning and publishing content to analyzing the results! Watch the tutorial step-by-step from start to finish if you're completely new to content marketing. Or use it as a video reference book to dive deeper into specific aspects.

5 steps to marketing success

The tutorial starts by familiarizing you with the various content marketing formats of articles, visuals, images, videos and podcasts. You will get to know the Traffic Circle concept. Furthermore, you will prepare the basic orientation of your content marketing by getting a clear picture of the positioning of your company, your marketing budget and your target group. With the points of reach, image, interaction, community and expert status, your trainer will finally discuss the essential 5 steps for your path to successful content marketing .

How to place your content correctly on the major platforms

Do you want to place your content on Instagram, Pinterest, YouTube, Facebook, TikTok and Twitter or even publish a podcast? During the course of the training, you will learn about the advantages and special features of each platform and how to create tailored content. Particularly important: instead of just listening to your gut feeling, you should evaluate the actual success of your content marketing . To achieve this, you will get to know the various analytics tools of the different portals during the training.

Planning, cross-promotion, tips and tricks for content marketing

Finally, you will receive numerous tips and tricks to help you get your content marketing on the road to success. Create a content plan and use the pre-planning options of the various platforms. Focus on cross-promotion by directing your followers from one of your websites to another. Find out how to do all of this and improve your content marketing step by step right now!

Note

Licence: private and commercial Rights of use

Created with love by

Tobias Becker

My name is Tobias Becker. I am a student from Vienna and pass on my knowledge about entrepreneurship, social media marketing and investing as a video course lecturer. I work full-time in the online marketing sector and study business administration with a focus on finance and digital marketing in Vienna. I also run a YouTube channel about shares and show people how they can make their money work for them successfully.

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